Trade Show Stats: 3 Things You Should Know Before You Exhibit

A two story booth lets you make the most of a small space.

Trade shows can make or break your business. They’re a great way to brand your company, market yourself to potential clients, and establish real, face-to-face relationships with potential partners and industry stakeholders. Here are three things you should know before you exhibit.

#3
Attendees Want New Products
According to recent studies, 80% of trade show attendees are seeking new products. Remember this when you prepare your presentation. Even if you’ve been to the show five years before, the emphasis should be on new.

#2
3.4 Events a Year
Trade show attendees report attending 3.4 events a year on average. The take-away? These people see a lot of booths! Presentation is everything, so you might want to consider getting a custom trade show booth to set you apart from your competition.

#1
60% of Attendees Will Return
60% of attendees plan to attend the same number of events next year, and 28% intend to attend more – the trade show industry isn’t going anywhere. It’s important to think about it as part of your long-term sales and marketing strategy.

Make 2013 your year and get the most out of your trade show experience. To get started with your custom design, contact Xibit Solutions at (702) 361-7502.