How to Prepare to Exhibit at CES 2024: Tips for Exhibitors

From robotic dogs to automatic toilet foot-warmers, the Consumer Electronics Show (CES) is the place to be for anyone who loves the latest gadgets and gizmos. As the largest tech show in the world, CES manages to keep everyone in awe in a city that’s known for surprises — Las Vegas — and show off the hottest new technology, which gets better and better each year.

With well-known tech giants launching their most innovative products and services and new products dropping nearly every hour throughout the three-day event, it promises to only get better as the show hits its stride.

Find out what to expect from CES 2024, the largest tech show in the world, and the hotly anticipated gadgets we’re dying to see.


Key Takeaways:

  • CES is the largest global tech event, showcasing cutting-edge innovations in consumer electronics.
  • Scheduled for January 9-12, 2024, in Las Vegas; 4,000+ exhibitors, diverse attendees, and the Las Vegas Convention Center.
  • Gain worldwide exposure, network with tech leaders, media attention, product launch opportunities, and insights into emerging trends.
  • Showcase innovation, connect with partners, attract investors, engage customers, and collaborate with industry peers.


About CES 2024

The Consumer Electronics Show (CES) is an annual trade show that showcases the latest advancements and innovations in the consumer electronics industry. It serves as a platform for tech companies, manufacturers, developers, and industry professionals to present their cutting-edge products, technologies, and ideas to a global audience.

CES Facts and Statistics:

  • Date: January 9-12, 2024
  • Venue: Las Vegas Convention Center
  • City/State: Las Vegas, Nevada
  • Estimated Number of Exhibitors: +4,000 exhibiting companies, including developers, suppliers and manufacturers of consumer technology hardware, content and technology delivery system
  • Sponsor: Consumer Technology Association


Who Attends CES?

CES attracts a diverse range of attendees from various sectors of the technology and consumer electronics industry. The event’s broad scope and influence make it appealing to a wide array of professionals, enthusiasts, and stakeholders.

Some of the key types of attendees at CES include:

  • Tech Industry Professionals: Executives, engineers, developers, and representatives from established tech companies attend CES to showcase their products, network with peers, and stay updated on the latest industry trends.
  • Startups and Entrepreneurs: CES provides an opportunity for startups to showcase their innovations, gain exposure, secure funding, and form partnerships. Many startups use CES as a launchpad to introduce their products to a global audience.
  • Investors: Venture capitalists, angel investors, and investment firms attend CES to scout for promising startups and technologies to invest in. The event’s innovation-rich environment makes it a hub for investment opportunities.
  • Media and Journalists: CES receives extensive media coverage from around the world. Journalists, reporters, and media representatives attend to report on the latest product announcements, technological breakthroughs, and industry trends.
  • Retailers and Distributors: Representatives from retail chains, electronics stores, and distribution networks attend CES to identify products for potential inclusion in their inventory. They seek products that could resonate with consumers and drive sales.
  • Buyers and Procurement Professionals: Corporate buyers and procurement teams attend CES to explore technological solutions for their organizations. This includes everything from office technologies to industrial and enterprise solutions.
  • Industry Analysts: Analysts and researchers specializing in the technology and consumer electronics sectors attend CES to gather insights, analyze trends, and make predictions about the industry’s future direction.
  • Academics and Educators: Researchers, educators, and students interested in technology advancements and trends visit CES to learn about the latest innovations and gain real-world exposure to cutting-edge technologies.
  • Government Representatives: Government officials, policymakers, and regulatory bodies attend to understand the technological landscape, discuss policy implications, and ensure that regulatory frameworks keep up with advancements.
  • Celebrities and Influencers: Notable personalities, celebrities, and social media influencers attend CES to engage with technology and promote products. Their presence adds to the event’s visibility and media coverage.
  • Consumers and Tech Enthusiasts: While CES is primarily an industry event, it also hosts certain sessions and activities open to the general public. Tech enthusiasts and consumers interested in seeing the latest gadgets and technologies can attend these sessions.

The diverse mix of attendees contributes to CES’s reputation as a global platform for networking, collaboration, and exposure within the consumer electronics and technology sectors. The event’s influence extends beyond business transactions to shaping industry trends and driving technological innovation.


How to Exhibit at CES?

Exhibiting at CES 2024 presents a unique opportunity to position your company at the forefront of the technology ecosystem, connecting with innovators, decision-makers, media, influencers, visionaries, and potential customers in the world’s most influential technology event. 

For detailed information and specific requirements, visit the official CES website or get in touch with a CES sales representative.


Why Exhibit at CES 2024?

Exhibiting at CES offers numerous compelling reasons for companies to participate. Here are some key benefits of exhibiting at CES:

  • Global Exposure: CES is one of the largest and most renowned technology events in the world. By exhibiting, your company gains exposure to a global audience, including industry professionals, potential partners, investors, media, and tech enthusiasts.
  • Industry Leadership: Being a part of CES positions your company as a leader in the technology sector. It’s a platform to showcase your innovations, expertise, and contributions to the industry.
    Networking Opportunities: CES attracts a diverse array of attendees, ranging from established tech giants to startups and investors. This provides valuable networking opportunities to build connections, establish partnerships, and foster collaborations.
  • Media Attention: CES receives extensive media coverage from international outlets. As an exhibitor, you have the chance to get your products and brand featured in media stories, interviews, and articles.
  • Product Launchpad: CES is an ideal stage to launch new products or showcase prototypes. The event’s prominence ensures that your product announcements will be seen by a wide and influential audience.
  • Innovation Showcase: CES embraces innovation across industries. Exhibiting your technology products here allows you to be part of a diverse range of technological advancements, from AI and robotics to smart home solutions and more.
  • Market Insights: Attending CES provides valuable insights into industry trends, emerging technologies, and consumer preferences. This information can help you make informed decisions about your product development and business strategy.
  • Investor Attention: CES attracts a significant number of investors and venture capitalists looking for promising technologies and startups to invest in. Your participation can lead to investment opportunities.
  • Direct Customer Engagement: Interacting directly with attendees at your booth enables you to gather feedback, understand customer needs, and establish brand loyalty.
  • Partnership Opportunities: CES brings together a wide range of companies from different sectors. This presents the opportunity to form partnerships that can lead to joint ventures, co-development, and collaborations.
  • Brand Visibility: Your company’s presence at CES enhances its credibility and brand visibility. Exhibiting showcases your commitment to innovation and technological advancements.
  • Competitive Advantage: Participating in CES can set you apart from competitors and show that your company is forward-thinking and dedicated to staying at the forefront of the industry.
  • Educational Opportunities: CES hosts a variety of sessions, keynotes, and panels featuring industry experts and thought leaders. These sessions provide insights into market trends and emerging technologies.
  • Consumer Feedback: If your product has a consumer-facing element, CES offers a chance to directly interact with potential customers and gather real-time feedback.

Overall, exhibiting at CES offers an unparalleled platform to connect, innovate, and shape the future of technology. It provides a unique environment where your company can gain recognition, establish partnerships, and have a significant impact on the industry.


Featured Exhibitors/Presenters/Sessions/Keynotes

While specific featured exhibitors, presenters, sessions, and keynotes for CES have not been announced yet, you can expect a lineup of exciting and influential participants at the event. To stay informed about the latest updates and announcements regarding featured exhibitors, presenters, sessions, and keynotes, visit the official CES website.


Preparing to Exhibit at CES 2024

Trade show exhibits are a big investment; here’s what you need to make your time successful:

We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for the show.

Set Clear Goals for Your Trade Show Experience 

Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.

  • What do you hope to gain from CES 2024? 
  • How many attendees do you want to draw in, and how many leads do you want to generate? 
  • What products do you want to showcase? 
  • Are you launching a product or promoting your business? 

Do Your Research

Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.

Budget and Register for Your Space

When you register for CES 2024, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.

Plan Your Exhibit

The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.

Advertise Well in Advance

Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts. 


Tips for Exhibiting at CES 2024

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation. 

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.


Plan Your Exhibit With Help From Xibit Solutions

If you’re in the consumer electronics industry, CES 2024 is the ultimate platform to showcase your brand, launch your latest products and build relationships with industry leaders. For over 50 years, CES has been a proving ground for innovators and emerging technology and helped thousands of companies establish themselves in the industry, so you can’t afford to miss this.

If you’re planning to exhibit at the Consumer Electronics Show 2024, the largest platform for technology in the world, you’ll need to make a show-stopping first impression. At Xibit Solutions, our talented team has been raising the bar for trade show exhibits for over 20 years, customizing every step of the booth experience.

From trade show logistics to graphics and design, you’ll find all your trade show design and installation services under one roof, so you can be sure your exhibit at CES is a success. Contact us today to start planning your exhibit for CES 2024!