How to Prepare to Exhibit at CES 2023: Tips for Exhibitors

From robotic dogs to automatic toilet foot-warmers, the Consumer Electronics Show (CES) is the place to be for anyone who loves the latest gadgets and gizmos. As the largest tech show in the world, CES manages to keep everyone in awe in a city that’s known for surprises — Las Vegas — and show off the hottest new technology, which gets better and better each year. But this upcoming CES is a little different from other years — there will also be a digital component!

With well-known tech giants launching their most innovative products and services and new products dropping nearly every hour throughout the three-day event, it promises to only get better as the show hits its stride.

Find out what to expect from CES 2023, the largest tech show in the world, and the hotly anticipated gadgets we’re dying to see.

About CES 2023

CES showcases over 4,000 exhibiting companies, including developers, suppliers and manufacturers of consumer technology hardware, content and technology delivery systems. It also offers over 250 conference sessions and over 182,000 attendees from 160 countries.

CES 2023 takes place at the Las Vegas Convention Center in Las Vegas, Nevada and digital from Jan. 5-8, 2023.

Product Launches from the Biggest Exhibitors

Since its first show in 1967, CES has been the platform for thousands of product launches that marked milestones in technology’s history and evolution, including:

  • Videocassette recorder (VCR), 1970
  • Laserdisc player, 1974
  • Camcorder, 1981
  • Compact disc, 1991
  • Digital satellite system (DSS), 1994
  • Digital versatile disc (DVD), 1996
  • Satellite radio
  • Microsoft Xbox and plasma TV, 2001
  • OLED TV, 2008
  • 3D HDTV, 2009
  • Tablets, netbooks and Android devices, 2010
  • Smart appliances, 2011
  • Ford’s Electric Focus, 2011
  • Driverless car technology, 2013
  • 4K UHD, virtual reality, unmanned systems, 2015

With over 3,900 exhibiting companies, including developers, suppliers and manufacturers of consumer technology hardware and content, you can be among the first to set eyes on the next wave of life-changing products and services.

Featured Exhibitors

At CES, the newest, cutting-edge technologies  gets center stage. Expect global tech powerhouses and promising entrepreneurs to make an appearance at the technological event of the year.

Some featured exhibitors include:

  • AARP
  • Amazon
  • Abbott
  • Canon
  • Google
  • John Deere
  • Microsoft
  • Nikon
  • Panasonic
  • Samsung
  • Sony
  • Stellantis
  • Verizon
  • Warner Media

Keynote Speakers and SuperSessions

CES celebrates innovators and the promise of technology. The keynotes feature global industry leaders to address the changes in the industry and the impact on consumers’ lives through technology. Stay-up-to date with the updating list of keynote and featured speakers here.

Though the topics remain to be revealed, CES SuperSessions feature emerging industry trends with senior executives sharing predictions for the upcoming year. Previous SuperSessions have included topics like the technology in the future of news, self-driving vehicles and the future of transportation, and how technology will transform health care.

Tips for Exhibiting at CES 2023

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation. 

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.

Plan Your Exhibit With Help From Xibit Solutions

If you’re in the consumer electronics industry, CES 2023 is the ultimate platform to showcase your brand, launch your latest products and build relationships with industry leaders. For over 50 years, CES has been a proving ground for innovators and emerging technology and helped thousands of companies establish themselves in the industry, so you can’t afford to miss this.

If you’re planning to exhibit at the Consumer Electronics Show 2023, the largest platform for technology in the world, you’ll need to make a show-stopping first impression. At Xibit Solutions, our talented team has been raising the bar for trade show exhibits for over 20 years, customizing every step of the booth experience. From trade show logistics to graphics and design, you’ll find all your trade show design and installation services under one roof, so you can be sure your exhibit at CES is a success. Contact us today to start planning your exhibit for CES 2023!