Many businesses view trade shows as something of a necessary evil. It seems impossible to make money there, and even though it’s a tax write-off at the end of the year with other intangible benefits, at the time it feels like you’re just bleeding money.
There are ways, however, that you can turn your humdrum trade show experience into outstanding convention success, and it all starts with your booth. Read the five major elements of outstanding trade show booth design that can take your convention efforts to the next level and create business success.
Trade Show Booth Design
The first thing to consider is that at a trade show, you’re competing with hundreds of other businesses to get potential customers looking at you. You need a strategy that lets you stand out against the competition and stick with the attendees after they go home. This all begins with your trade show booth design, in terms of graphics, branding, lighting, interactivity and promotional items.
Graphics are the key that catches the eye of a passer-by and draws them in. You want large, colorful graphics that are clean and cover your entire design. They should be bright and pop out as well as communicating who you are, and what your business offers. High-resolution, large graphics can be expensive, but it’s a re-usable investment that pays in dividends over the years.
Your company identity and logo absolutely must be worked into and throughout your booth graphic design. It needs to be front and center and visible from all angles. A table-runner with this information is a great option. Including a slogan and tagline is a great idea which will help people remember who you are after they leave.
The better your lighting is, the more you’ll stand out. Don’t rely on lighting from the convention hall—it’s going to be harsh and even throughout, and you might end up shaded by other booths. Bring your own lighting and use it to highlight displays and focus the eyeline of visitors right to where you want it to go.
We live in a digital world. If your booth is just flyers on paper, you’re not going to make much of an impact. You need to incorporate technology and interactive design at all levels. Play videos and set up product demos. Allow people to sign up to follow social media sites. Show off your YouTube page. The more technology you incorporate, the more modern you’ll look. Just be sure not to make the technology overbearing as opposed to the product you’re trying to sell.
Give things away! This cannot be understated. People are over 50% more likely to stop at a booth and hear a sales pitch if they get something cool in return. Consider items like tote bags, pens, thumb drives, product demos and even mugs.
Trade Show Services
If you’re looking to boost your trade show presence, but aren’t sure where to begin with improving your booth design, Xibit Solutions can help take your con experience to the next level. For more information, give us a call today!