How to Prepare to Exhibit at Las Vegas Market 2025 (Winter): Tips for Exhibitors
Exhibiting at the Las Vegas Winter Market 2025 is a prime opportunity for businesses in the home furnishings, décor, and gift industries to connect with thousands of buyers and industry professionals. With over 4,000 exhibitors expected, this year’s show is poised to be one of the most impactful yet, offering unparalleled networking, business development, and brand visibility opportunities. Proper preparation is key to making the most of your time at the event. Here’s a guide to help you get ready and maximize your presence at this major trade show.
About Las Vegas Winter Market 2025
The Las Vegas Winter Market 2025 is one of the largest and most prestigious trade shows for the home furnishings, décor, and gift industries in the western U.S. It is set to run from January 26 to January 30, 2025, at the World Market Center Las Vegas. This market is known for attracting thousands of industry professionals, including buyers, retailers, interior designers, and architects, who come to explore the latest products and trends in furniture, home décor, bedding, and gifts.
The event showcases a vast range of products across multiple showrooms and temporary exhibits. These categories include everything from high-end furniture to gift collections, home accessories, and lifestyle products. The Las Vegas Market is particularly valued for its cross-category commerce opportunities, making it a one-stop destination for industry professionals to source products from different segments all in one place.
Las Vegas Winter Market 2025 Facts and Statistics:
- Date: January 26 – January 30, 2025
- Venue: World Market Center Las Vegas
- City/State: Las Vegas, Nevada
- Estimated Number of Exhibitors: Over 4,000 global exhibitors and brands
- Sponsor: International Market Centers (IMC)
Who Attends the Las Vegas Winter Market?
The Las Vegas Winter Market attracts a diverse range of attendees, all primarily professionals from the home furnishings, décor, and gift industries. This trade-only event brings together the following key demographics:
- Retailers and Buyers: These include independent stores, department stores, and online retailers looking for the latest products and trends in furniture, home décor, gifts, and lifestyle products. Their primary interest is sourcing new merchandise for their businesses.
- Interior Designers and Architects: Designers attend to explore fresh ideas, trends, and products to incorporate into their projects, ranging from residential to commercial designs. They focus on innovative furnishings, décor elements, and unique design solutions.
- Manufacturers and Suppliers: Industry insiders from the manufacturing side attend to showcase their products and connect with potential buyers, forming relationships with retailers, designers, and other trade professionals.
- Specifiers and Purchasing Companies: Professionals responsible for selecting and sourcing materials for large-scale projects, such as hospitality, office design, and commercial real estate, attend to seek out high-quality, durable products.
- Other Trade Professionals: This includes wholesalers, distributors, and service providers who operate within the broader home goods, furniture, and gift industries. Their interests lie in networking, learning about market trends, and forming business partnerships.
How to Exhibit at Las Vegas Winter Market?
To exhibit at the Las Vegas Winter Market 2025, exhibitors should follow these steps to ensure a smooth and successful experience:
- Application Process: Begin by visiting the official Las Vegas Market website and filling out the exhibitor application. Select your desired space based on your product category (e.g., furniture, home décor, or gifts) and choose from various booth sizes, ranging from 10×10 to larger custom setups.
- Booth Design: Depending on your budget, you can rent a pre-designed booth or create a custom exhibit. Design your booth to showcase your products effectively and engage potential buyers, incorporating interactive displays for added appeal.
- Pre-Registration and Credentials: Exhibitors must provide proof of trade status, such as a business license or invoices, before approval. Once registered, you’ll receive a QR code for easy entry at the event.
- Networking and Follow-Up: The Winter Market attracts qualified industry professionals like retailers, interior designers, and architects, making it an ideal place to secure business leads. Prepare your marketing materials and ensure your team is ready to engage with attendees. Plan follow-ups after the event to maintain relationships.
It’s important to note that the Winter Market is not open to the general public, as it is strictly a trade-only event. This ensures that all attendees are verified professionals from relevant industries, enhancing the networking and business potential for exhibitors.
Why Exhibit at Las Vegas Winter Market?
Exhibiting at the Las Vegas Winter Market offers unmatched benefits for your business, including:
- Meet and Strengthen Relationships with Existing Customers: The Winter Market provides an ideal environment for reconnecting with your current clients and nurturing these valuable relationships. Face-to-face interaction helps reinforce loyalty and trust.
- Connect with New Buyers: Approximately 30% of the attendees at each Market are new, giving you a significant opportunity to expand your customer base and introduce your products to fresh eyes. The Winter Market draws qualified professionals looking for the next great product, offering high ROI for exhibitors.
- Network with Industry Colleagues: In addition to meeting buyers, you’ll be able to interact with peers across the industry, exchanging ideas, and forging new partnerships that can help your business grow. The event attracts professionals from various sectors, including retailers, designers, architects, and more.
- Gain Insights by Observing Competitors and Wholesale Trends: The Las Vegas Market showcases the latest products and trends in the industry. By participating, you’ll not only stay competitive but also gather inspiration and insights by seeing what your competitors are offering and how the industry is evolving.
- Stay Competitive and Relevant in a Dynamic Marketplace: As the leading home furnishings and gift market in the western U.S., the Las Vegas Winter Market helps ensure your brand remains relevant. Participating in such a large and well-attended event positions your business as a key player in the industry.
Featured Exhibitors at Las Vegas Winter Market 2025
The Las Vegas Winter Market 2025 will host over 4,000 global exhibitors across the furniture, home décor, and gift industries, such as:
- A & B Home Inc.
- A Littles & Co.
- A.R.T. Furniture
and more!
You can explore the full exhibitor directory here.
Preparing to Exhibit at Las Vegas Winter Market 2025
Trade show exhibits are a big investment; here’s what you need to make your time successful:
We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for the show.
Set Clear Goals for Your Trade Show Experience
Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.
- What do you hope to gain from the Las Vegas Winter Market?
- How many attendees do you want to draw in, and how many leads do you want to generate?
- What products do you want to showcase?
- Are you launching a product or promoting your business?
Do Your Research
Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.
Budget and Register for Your Space
When you register for Las Vegas Winter Market, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.
Plan Your Exhibit
The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.
Advertise Well in Advance
Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts.
Use the @Market App
The @Market App is an essential tool for exhibitors and attendees alike at the Las Vegas Winter Market 2025. Using the app ensures a smoother and more productive experience. Key features include:
- Get Your Badge Quickly with the Scan & Go QR Code: After pre-registering, use the app to generate your Scan & Go QR code for express entry. This lets you skip lines and quickly pick up your printed badge upon arrival.
- Navigate and Visit Saved Showrooms from Your Market Plan: Plan your route ahead of time by saving showrooms and exhibitors of interest to your Market Plan. The app offers turn-by-turn navigation to help you efficiently visit all the booths on your list.
- Take Photos and Notes and Share with Your Team: The app allows you to document key products and booths by taking photos and notes. You can share these directly with your team, ensuring collaboration and follow-up post-market.
- Add Brands to Your Plan On the Go: As you explore the market, you can easily add new brands or products to your plan through the app, ensuring nothing is missed.
Tips for Exhibiting at Las Vegas Winter Market 2025
Engage on Social Media
Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.
Draw the Crowd
Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.
Bring Promotional Materials
Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.
Keep Staff at Your Booth
At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.
Follow up With Attendees
Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.
Planning on Exhibiting at Las Vegas Winter Market 2025?
With so many furniture, home décor, and gift professionals and vendors, there’s no better place to network in the home furnishings industry than at Las Vegas Winter Market 2025. This event not only provides endless opportunities for networking and business relationships, but it also features some of the top educational sessions in the field.
If you’re planning to attend, be sure you make the most of your experience and investment with a stunning booth design that showcases your brand. At Xibit Solutions, we specialize in creating a professional booth experience from start to finish, including show displays and logistics, to ensure you make a lasting impression. No matter your budget or needs, we’ll help you make your mark on the Las Vegas Winter Market with customized planning and designs.
Contact Xibit Solutions today to learn more about our trade show booth design services and see what we can do to make the Las Vegas Winter Market a success.
