How to Prepare to Exhibit at Solar Power International 2022: Tips for Exhibitors

Trade shows are an excellent way to get your business and services in front of your target audience and network with some of the best in the industry. If you’re in the solar industry, from utilities and installers to commercial and industrial, why not attend the largest solar event in North America, Solar Power International?

Part of North America Smart Energy Week, Solar Power International (SPI) is focused on creating an environment conducive to the exchange of knowledge, expertise and innovation to drive development of solar energy in the United States. Learn about the value, visibility and networking opportunities at SPI.

About Solar Power International 2022

When it comes to alternative energy, this four-day event is where suppliers and manufacturers go to network with leaders and experts and to gain new insight into the solar industry.

Solar Power International 2022 Facts:

Date: September 19-22, 2022

Venue: Anaheim Convention Center

Location: Anaheim, California, USA

Sponsor: Solar Power Events

About Solar Power Events

Solar Power Events is an organization dedicated to the development of the solar industry through trends, research and technology. Unlike other solar events, SPI proceeds support the expansion of the solar energy market through advocacy and research from two important organizations: Solar Energy Industries Association (SEIA) and Smart Electric Power Alliance (SEPA).

Celebrating 45 years in the industry, SEIA is a national trade association of the solar energy industry in the United States. This organization works with 1,000 member companies to create cost-competitive solar energy in the U.S., with the intent of eliminating market barriers and educating the public on the benefits of solar power.

SEPA is a nonprofit organization that works with electric-power stakeholders to find solutions to the current issues in smart energy growth and utilization. Through research, education, standards and collaboration, SEPA helps businesses and customers implement solar, storage and demand response, as well as other distributed energy resources.

Who Attends Solar Power International?

SPI is a four-day event, but there’s a lot to see and do in a short amount of time. Fortunately, the expo floor is segmented into different pavilions to enhance networking and business opportunities and to help attendees locate exhibitors easily.

These pavilions include:

  • Energy Storage International.
  • Smart Energy Microgrid Marketplace.
  • Software.
  • Asset Management and Performance.
  • Commercial and Industrial Solutions.
  • Electric Vehicles.

These pavilions will represent all cross sections of the industry, including installers, developers, contractors, commercial builders, home automation experts, utilities, smart home builders, manufacturers, engineering firms, project developers, finance companies and storage experts.

Why Exhibit at Solar Power International?

SPI is not only the premier solar event in North America, but it also draws some of the biggest names in the industry for unique networking and educational opportunities. Your exhibitor registration also includes complimentary exhibitor and client passes to maximize your networking opportunities, a listing in the exhibitor list for additional promotion, and a listing in the printed show directory to help potential customers find you easily.

You’ll also have a chance to network with many experts, such as architects, engineers, contractors, developers and other professionals, to develop new ideas and innovations for your business. Policymakers will also be in attendance, so you can stay aware of the policy developments that may affect your business.

This event regularly attracts over 20,000 attendees and 750 exhibitors from around the world, so you can’t afford to miss this.

Preparing to Exhibit at Solar Power International 2022

SPI is streamlined to ensure you have access to the most relevant professionals and events for your specific business, but you still have a lot to see in a short time, especially with the packed educational session schedule.

The best way to make the most of your experience is to come up with a detailed itinerary for the event. Plan the education sessions and workshops you want to attend, research the other exhibitors and speakers, leave time to meet with them, and make note of any demonstrations or networking events that are important to you.

This is the largest solar event in the country, so plan accordingly to ensure you reap all the benefits of this opportunity.

We can help! Download our Trade Show Preparation PDF to plan your event and maximize your experience.

Set Yourself Apart

Trade shows are great for learning and networking, but there’s also some stiff competition. At SPI, you’ll be surrounded by leaders from every facet of the solar industry in North America, so you can’t afford to blend in with the crowd.

You have to be professional, but you also have to be memorable. You want your potential customers to be attracted to your booth and feel compelled to talk to you so that you can offer them insight and advice. Create a striking — but not too gimmicky — booth, prepare your pitch, pack your business cards and write down contact information to follow up with everyone you talk to.

Invest in Promotional Gifts

Promotional gifts are an important part of trade-show marketing, but they need to be the right products. Cheap logo products that everyone has, like pens and erasers, won’t help you stand out. Unique, high-quality promotional gifts will get you far more attention, and they don’t need to be expensive to send the message. Focus on an eye-catching logo and choose something your visitors can use, like a catalog or smartphone cover.

You can also give away one big-ticket item for more engagement and interest. Give your big gift to your prospects or host a game that’s relevant to your industry at your booth and use your big gift as the grand prize. Just be sure to gather contact information on the sign-up sheet to follow up with your prospects.

Outshine the Competition With Some Help From Xibit Solutions

Trade shows fly by, so if you want to leave a lasting impression on your customers at SPI, let the pros at Xibit Solutions help. We have many options to tailor your entire trade-show experience, from designing a unique layout to maximizing space in your booth. We’ve worked with exhibitors in a range of industries, so we’re sure we can come up with a solution that perfectly showcases your product. Let us take the stress out of planning your booth, so you can get the most out of this networking opportunity.

There’s a lot to see and do at Solar Power International, so contact Xibit Solutions today to learn more about how we can customize your trade booth experience!