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How to Prepare to Exhibit at International Woodworking Fair 2022: Tips for Exhibitors

Trade shows are an excellent way to boost your business’s visibility and marketing, especially if you choose a show that attracts all the right customers. If woodworking is your trade of choice, there’s no better place to be than American Home Furnishings Alliance’s International Woodworking Fair 2022. This show brings together professionals in the building and construction industry to learn from the leaders and see the future of woodworking technology and innovation.

Whether you’re in architectural woodworking, furniture manufacturing or custom and general woodworking industries, this show will give you access to the products your company needs to succeed. Learn more about the International Woodworking Fair 2022 and how it can help your building and construction business soar.

International Woodworking Fair 2022

The International Woodworking Fair is one of the top woodworking trade shows in the world. This four-day event, bring together over 1,100 exhibitors to showcase the top innovations in machinery, supplies, materials and services for those in the building and construction industry.

These exhibits will include:

  • Home furnishing design and manufacturing.
  • Closets and home organization.
  • Upholstered furniture manufacturing and products.
  • Countertop fabrication and materials.
  • Furniture design and manufacturing for the institutional and hospital industries.
  • Kitchen and bath cabinet design, manufacturing and installation.
  • Machinery and tools.
  • Architectural millwork and molding.
  • Information technology and software for manufacturing and material processing.
  • Store fixture manufacturing and retail design and manufacturing.
  • Flooring.
  • Engineered wood products.
  • Residential and commercial building and remodeling.
  • Window and door design and manufacturing.

If your woodworking business relates to any of these segments, this show will give you valuable insights and innovations from the best in the industry, as well as the ability to connect and learn from the leaders who made it what it is today.

International Woodworking Fair 2022 Facts and Statistics:

  • Date: August 23-26, 2022
  • Venue: Georgia World Congress Center
  • Location: Atlanta, GA, USA
  • Estimated Number of Exhibitors: +800
  • Sponsors:
    • Woodworking Machinery Industry Association
    • Wood Machinery Manufacturers of America

Who Attends International Woodworking Fair?

The International Woodworking Show 2022 is beneficial for anyone in the building and construction industry, regardless of position, including:

  • Operations
  • Executives
  • Marketing
  • Sales
  • Production
  • Management
  • Purchasing
  • Sourcing
  • Design
  • Engineering
  • Hobbyists

How to Prepare to Exhibit at International Woodworking Fair?

If you’re planning to attend the International Woodworking Fair to reap the benefits of so many industry contacts and supplies, you’ll want to put your best foot forward. Booth design, demonstrations, product showcase and many other aspects of your experience need to be planned to ensure you get the most out of your time at the show. Plan your itinerary as well, to give yourself the most opportunity to interact with potential customers and professionals.

Are you an industry leader yourself? Learn more about the events, seminars and discussions taking place to see if you can host your own event or participate in these sessions to gain the most visibility for your business and establish yourself as an authority in the industry.

For more preplanning tips, be sure to read our Trade Show Preparation PDF to learn more about making this trade show a success!

Focus on Customer Experience

There’s a lot of opportunity at a trade show, but there’s also a lot of competition. You’ll be among some of the best building and construction professionals in the world, all offering their own unique appeal, so you have to stand out.

Presentation is everything, and you want customers to immediately gravitate toward your booth and engage with you so that you have an opportunity to offer them information of value and an experience that keeps them coming back for more. Make your booth inviting, refine your pitch, keep a list of new contacts and talk to anyone and everyone.

Free stuff is great, but it tends to be left in the trunk of a car or the bottom of a bag. Give something of real value to your customers, and they’ll remember you.

Marketing

Marketing for a trade show is more than just posting on social media to let your customers know you’ll be there. You also want to post live streams and status updates during the show, which will draw people to your booth and keep everyone engaged with the show’s events.

After the show wraps up, keep it on people’s minds by posting follow-ups and reaching out to the contacts you’ve made during the show. Put a sign-up sheet at your booth and make sure to contact them after the show, hand out business cards and encourage people to follow you on social media, all of which will give you a chance to convert these leads into sales long after.

Show Off Your Business With Help From Xibit Solutions

There’s a lot of pressure to create a lasting impression at a trade show. If you want to impress your competition and customers alike at your next show, Xibit Solutions has just what you need. We can help you customize your entire trade-show experience, from start to finish, all at a competitive price. Our experienced trade show experts have the skills and expertise to make your vision come to life, whether you need event planning, installation and dismantling, booth rentals or design help.

We’ve worked with trade-show veterans and first-timers alike, so we’d be happy to help you with any aspect of your planning so that you can leave a lasting impression. To get started with your International Woodworking Show 2022 planning, contact Xibit Solutions and see what we can do for you!