HOW TO PREPARE TO EXHIBIT AT INTERNATIONAL WOODWORKING FAIR 2023: TIPS FOR EXHIBITORS
Trade shows are a superior means of boosting your business’s visibility and marketing, especially if you exhibit at a show that attracts all the right customers. If woodworking is your trade of choice, there’s no better place to be than American Home Furnishings Alliance’s International Woodworking Fair 2023. This show brings together professionals in the building and construction industries to learn from outstanding leaders and participate in the evolution of woodworking technology and innovation.
Whether you’re in architectural woodworking, furniture manufacturing, or custom and general woodworking industries, this show will give you access to the products and services your company needs to succeed. Learn more about the International Woodworking Fair 2023 and how it can help your building and construction business soar.
INTERNATIONAL WOODWORKING FAIR 2023
The International Woodworking Fair is one of the top woodworking trade shows in the world. This four-day event brings together over 1,100 exhibitors to showcase the top innovations in machinery, supplies, materials, and services for those in the building and construction industry.
These exhibits will include:
- Home furnishing design and manufacturing
- Closets and home organization
- Upholstered furniture manufacturing and products
- Countertop fabrication and materials
- Furniture design and manufacturing for institutional and hospital industries
- Kitchen and bath cabinet design, manufacturing and installation
- Machinery and tools
- Architectural millwork and molding
- Information technology and software for manufacturing and material processing
- Store fixture manufacturing; retail design and manufacturing
- Flooring
- Engineered wood products
- Residential and commercial building and remodeling
- Window and door design and manufacturing
If your woodworking business relies on any of these segments, this show will give you valuable insights and innovations from the best in the industry, and promote connections and learning from industry leaders and professionals who paved the way for the evolution of woodworking as we know it.
INTERNATIONAL WOODWORKING FAIR 2023 FACTS AND STATISTICS:
- Date: August 23-26, 2023
- Venue: Georgia World Congress Center
- Location: Atlanta, GA, USA
- Estimated Number of Exhibitors: +800
- Sponsors:
- Woodworking Machinery Industry Association
- Wood Machinery Manufacturers of America
WHO ATTENDS INTERNATIONAL WOODWORKING FAIR?
The International Woodworking Show 2023 is beneficial for anyone in the broadly-defined building and construction industry, including:
- Operations
- Executives
- Marketing
- Sales
- Production
- Management
- Purchasing
- Sourcing
- Design
- Engineering
- Hobbyists
HOW TO PREPARE TO EXHIBIT AT INTERNATIONAL WOODWORKING FAIR?
If you’re planning to attend the International Woodworking Fair to reap the benefits of so many industry contacts and supplies, you’ll want to put your best foot forward. Booth design, demonstrations, product showcases, and many other aspects of your experience need to be planned to ensure you get the most out of your time at the show. Plan your itinerary as well, to give yourself the most opportunity to interact with potential customers and professionals.
Are you an industry leader yourself? Learn more about the events, seminars, and discussions taking place. See if you can host your own event or participate in these sessions to gain the most visibility for your business, and establish yourself as an authority in the industry.
For more preplanning tips, be sure to read our Trade Show Preparation PDF to learn more about making this trade show a success!
FOCUS ON CUSTOMER EXPERIENCE
There’s a lot of opportunity at a trade show, but there’s also a lot of competition. You’ll be among some of the top building and construction professionals in the world, all offering their own unique appeal, so you have to give your business an edge.
Presentation is everything, and you want customers to immediately gravitate toward your booth and engage with you so that you have an opportunity to offer them information of value and an experience that keeps them coming back for more. Make your booth inviting, refine your pitch, keep a list of new contacts and talk to anyone and everyone.
Free stuff is great, but it tends to be left in the trunk of a car or the bottom of a bag. Give away something of real value to your customers so they remember you.
MARKETING
Marketing for a trade show is more than simply posting on social media. You also want to post live streams and status updates during the show, which will draw people to your booth and keep everyone engaged with the show’s events.
After the show wraps up, post follow-ups and reach out to the contacts you made during the show. Put a sign-up sheet at your booth and make sure to contact each individual or business after the show. Additionally, hand out business cards and encourage people to follow you on social media, all of which will give you a chance to convert these leads into sales long after.
SHOW OFF YOUR BUSINESS WITH HELP FROM XIBIT SOLUTIONS
There’s a lot of pressure to create a lasting impression at a trade show. If you want to impress your competition and customers alike, Xibit Solutions has everything you need. We can help you customize your entire trade-show experience, from start to finish, all at a competitive price. Our trade show experts have the skills and expertise to bring your vision to life, whether you require event planning, installation and dismantling, booth rentals or design help.
We’ve worked with trade-show veterans and first-timers alike, so we’d be happy to help you with any aspect of your planning. To get started with your International Woodworking Show 2023 planning, contact Xibit Solutions to see what we can do for you!
