International Woodworking Show ‘20

IMPORTANT COVID-19 UPDATE: The International Woodworking Fair 2020 (IWF 2020) will go on as scheduled from Aug. 25-28, 2020, at the Georgia World Congress Center in Atlanta, Georgia. You can find information about the event and registration here.

Read the International Woodworking Fair 2020 official statement here.


Trade shows are an excellent way to boost your business’s visibility and marketing, especially if you choose a show that attracts all the right customers. If woodworking is your trade of choice, there’s no better place to be than American Home Furnishings Alliance’s International Woodworking Show ’20. This show brings together professionals in the building and construction industry to learn from the leaders and see the future of woodworking technology and innovation.

Whether you’re in architectural woodworking, furniture manufacturing or custom and general woodworking industries, this show will give you access to the products your company needs to succeed. Learn more about the International Woodworking Show ’20 and how it can help your building and construction business soar.

About the American Home Furnishings Alliance

Based in High Point, North Carolina, the “Furniture Capital of the World,” the American Home Furnishings Alliance traces its history back to the North Carolina Case Workers Association. During World War II, furniture supplies were scarce, and this organization worked to prevent furniture manufacturing plants from shutting down for good.

Following the war, their efforts converted to protecting prices, materials and labor for manufacturers. Now, the American Home Furnishings Alliance represents 48 percent of wood household furniture and 14 percent of upholstered household furniture markets, and the association has expanded its market to a larger cross-section of the home furnishing industry in the United States.

As the largest and most active trade association dedicated to the furniture industry and the premier authority on anything relating to furniture in the United States, this organization represents over 200 of the industry’s leading manufacturers in everything from bedroom suites to upholstered chairs to outdoor furnishings.

International Woodworking Show ‘20

The International Woodworking Show is one of the top woodworking trade shows in the world. It takes place every two years in Atlanta, Georgia, at the Georgia World Congress Center. This four-day event, spanning from Wednesday, Aug. 25 to Saturday, Aug. 28, 2020, will bring together over 1,100 exhibitors to showcase the top innovations in machinery, supplies, materials and services for those in the building and construction industry.

These exhibits will include:

  • Home furnishing design and manufacturing.
  • Closets and home organization.
  • Upholstered furniture manufacturing and products.
  • Countertop fabrication and materials.
  • Furniture design and manufacturing for the institutional and hospital industries.
  • Kitchen and bath cabinet design, manufacturing and installation.
  • Machinery and tools.
  • Architectural millwork and molding.
  • Information technology and software for manufacturing and material processing.
  • Store fixture manufacturing and retail design and manufacturing.
  • Flooring.
  • Engineered wood products.
  • Residential and commercial building and remodeling.
  • Window and door design and manufacturing.

If your woodworking business relates to any of these segments, this show will give you valuable insights and innovations from the best in the industry, as well as the ability to connect and learn from the leaders who made it what it is today.

Over 27,000 Attendees

The International Woodworking Show brings together all the best in the building and construction industry, giving you an opportunity to share in the newest products and trends for the material-processing industries. There’s no better place for networking and education for business success.

Whether you’re a large-scale manufacturer or a small woodworking operation, the International Woodworking Show gives you a chance to source new products, meet the masters and find inspiration for your trade and your business.

10 All-Day Symposiums

Attending a trade show is about more than networking and product sourcing — it’s also a place to learn and grow from the wisdom of the masters. The International Woodworking Show ’20 has 10 all-day symposiums that cater to every aspect of the woodworking industry, from closet manufacturing to architectural surfaces, so you can learn more about honing your craft.

Many of these symposiums also focus on production, offering new techniques and timesaving tools to streamline your performance and increase your bottom line. Don’t miss out on these trade secrets from some of the top professionals in the world!

A Broad Range of Education Sessions

The International Woodworking Show ’20 is where industry professionals come to improve their workflow, products and marketing. Over the four-day event, many industry-related sessions will cover such information as business management, marketing and development, manufacturing and design, and emerging business sectors, all broken down into specific categories to give you access to the information you need most for your business from the industry leaders.

These education sessions are conveniently grouped into individual tracks, which will help you maximize your learning in the area of your choice without taking time away from your customers and new contacts.

International Woodworking Show Challengers Distinguished Achievement Award

Throughout the world, the Challengers Distinguished Achievement Award is known for granting recognition to companies that distinguish themselves from the competition with innovative technology that represents the future of the industry.

The finalists for this prestigious award are judged by a panel of 10 expert judges that represent a cross-section of the building and construction industry, based on live demonstrations that showcase their contribution to the future of product development. The finalists will be displayed in the Challengers Award Gallery throughout the show.

Design Emphasis Showcase

Don’t miss the Design Emphasis Showcase, which is a display of furniture pieces designed and built by students from colleges and universities throughout the United States. This competition gives students an opportunity to showcase their talent and creativity before a panel of designer judges, as well as build connections and contacts with industry professionals and get a jump start on their future.

Who Should Attend?

The International Woodworking Show ’20 is beneficial for anyone in the building and construction industry, regardless of position, including:

  • Operations.
  • Executives.
  • Marketing.
  • Sales.
  • Production.
  • Management.
  • Purchasing.
  • Sourcing.
  • Design.
  • Engineering.
  • Hobbyists.

Preplan Your Event

If you’re planning to attend the International Woodworking Show to reap the benefits of so many industry contacts and supplies, you’ll want to put your best foot forward. Booth design, demonstrations, product showcase and many other aspects of your experience need to be planned to ensure you get the most out of your time at the show. Plan your itinerary as well, to give yourself the most opportunity to interact with potential customers and professionals.

Are you an industry leader yourself? Learn more about the events, seminars and discussions taking place to see if you can host your own event or participate in these sessions to gain the most visibility for your business and establish yourself as an authority in the industry.

For more preplanning tips, be sure to read our Trade Show Preparation PDF to learn more about making this trade show a success!

Focus on Customer Experience

There’s a lot of opportunity at a trade show, but there’s also a lot of competition. You’ll be among some of the best building and construction professionals in the world, all offering their own unique appeal, so you have to stand out.

Presentation is everything, and you want customers to immediately gravitate toward your booth and engage with you so that you have an opportunity to offer them information of value and an experience that keeps them coming back for more. Make your booth inviting, refine your pitch, keep a list of new contacts and talk to anyone and everyone.

Free stuff is great, but it tends to be left in the trunk of a car or the bottom of a bag. Give something of real value to your customers, and they’ll remember you.


Marketing for a trade show is more than just posting on social media to let your customers know you’ll be there. You also want to post live streams and status updates during the show, which will draw people to your booth and keep everyone engaged with the show’s events.

After the show wraps up, keep it on people’s minds by posting follow-ups and reaching out to the contacts you’ve made during the show. Put a sign-up sheet at your booth and make sure to contact them after the show, hand out business cards and encourage people to follow you on social media, all of which will give you a chance to convert these leads into sales long after.

Show Off Your Business With Help From Xibit Solutions

There’s a lot of pressure to create a lasting impression at a trade show. If you want to impress your competition and customers alike at your next show, Xibit Solutions has just what you need. We can help you customize your entire trade-show experience, from start to finish, all at a competitive price. Our experienced trade show experts have the skills and expertise to make your vision come to life, whether you need event planning, installation and dismantling, booth rentals or design help.

We’ve worked with trade-show veterans and first-timers alike, so we’d be happy to help you with any aspect of your planning so that you can leave a lasting impression. To get started with your International Woodworking Show ’20 planning, contact Xibit Solutions and see what we can do for you!