Instagram Tips for Trade Shows
Instagram is the hottest social media site out there these days, and trade show booth designers are catching on. Today we are going to discuss some ways you can incorporate Instagram into your trade show design to promote your business and increase attendance at trade shows.
But first, have you heard about some of the most popular ways to grow your Instagram profile? Well, many businesses are choosing to buy Instagram likes as a method of marketing as it improves the public image of the business and also drives engagement with posts, as the algorithm picks them up and promotes them. Some businesses find that using social media growth tools, such as nitreo can help them to expand their online reach while encouraging engagement from their potential customers.
Other companies have also discovered the benefits of using Instagram bots. Put simply, an Instagram bot is an automated program that businesses can use to engage with other social media users. Tempted to learn more? The TokUpgrade website is filled with useful social media marketing resources. Just check this out and see how you could grow your online following using bots.
So, how can you incorporate Instagram into your next trade show exhibit?
(1) Your profile
Make your profile name an obvious one and as close to your event name as possible so people will be able to find you easily at trade shows.
(2) Add photos
Add lots of photos to promote and build anticipation for events. Go beyond the typical and polished trade show photos that people have grown tired of. Get shots of workers setting up your booths, people mingling at the event and even just a photo of the sunrise on the day of the trade show. Also, have fun using the different filters to change and alter photos.
(3) Hashtags and photo maps
Be sure to use hashtags in all your photos that are relevant to your event and industry so they can be seen by as many people as possible. Create a hashtag that ties in with your Twitter account as well, and use it often. The geo-tagging feature called Photo Map allows you to tag your photos and create a virtual tour of an event.
(4) Like other pages
Liking as many pages related to your event and industry is a good way to keep tabs on the current trends and see what other people are doing and talking about. Interact with as many accounts as you can to extend the reach of your Instagram campaign. If you think you have interacted with as many accounts that you can, then it may be time to take a different approach. To help your page increase it’s following, as well as finding similar accounts to your own, it may be in your best interest to have a look at a company like socialfollow who can help raise the awareness of your Instagram campaign.
(5) Create photo ops
Photography is strictly forbidden at many trade shows, so try and incorporate an area where attendees and fellow exhibitors can take and share photos onsite. It’ll guarantee you lots of traffic around your booth, and your name will be one that people remember.
Trade show design is an art that needs practice to be made perfect. If you’d like some additional help with your next project, contact Xibit Solutions today!
