Identifying the best prospects for your marketing scheme is one of the biggest puzzles many businesses face. Not every lead is the right one for your company, no matter how strongly your salesperson might believe in them, or want them. Sometimes they won’t buy because they don’t really need your service. Sometimes they need it

The whole point of your trade show experience is to get the word out about your company. It’s an opportunity to let people know you’re there, to inform them about who you are, what you stand for and what you offer. It’s a chance to gain new customers and clients. Of course, if you don’t

One of the most important and common questions a vendor hears, and the one that every vendor dreads, is that of why someone should do business with you. The question can take many forms, but all of them come down to the customer wanting to know what sets you apart. Your immediate response is to

As an exhibitor, you want to take advantage of every tool in your arsenal to get the most out of your convention appearances. Social media is no longer a cute marketing trick; it’s an essential part of your advertising and branding strategy. The impact of multi-tiered marketing cannot be understated in today’s business climate, and

If you’re looking to boost attendance at your next event appearance, you’ll need to engage in the right strategies. You have to make your business a “must visit” location, and that means working hard on the marketing end. Businesses who tighten their strategy and use the right, most focused marketing tools, have the best results

Nobody likes cold calls. It’s one of the worst parts of business marketing, whether you’re on the marketing or the receiving end. One of the best ways to reduce the number of cold calls you have to make is to increase your level of warm calling. However, many people don’t even know what warm calling

Let’s face it: while trade shows are fun and exciting, they’re actually all about marketing. Some vendors use them as a chance to generate more profits, but that’s not their primary reason for existing. They let customers know you’re there, they announce and maintain your presence, and poise you as a vital part of the

Trade shows offer plenty of fun to be had, but at the end of the day, it’s still all business. The primary goal of attending a trade show is to network with potential clients and partners, after all, even if having a great time is a driving motivator to attend. Clinching important business arrangements involves

Polite conversations and free swag are the mainstays of lead generation at trade show events, but some brands may need ideas with a bit more teeth to bring in leads. Enter content marketing. With the right inbound-focused marketing assets, you can attract leads during the trade show event — as well as before and after

Your trade show booth cannot afford to be cookie-cutter, mundane or uninspiring. Regrettably, many trade show booths end up falling into these categories because the exhibitor did not consider what they needed to do in order to stand out. The truth is that you can use standard exhibit materials or rent a modular trade show