How to Prepare to Exhibit at G2E Gaming Expo (Global Gaming Expo) 2024: Tips for Exhibitors

The Global Gaming Expo (G2E) 2024 is fast approaching, offering an unparalleled platform for gaming professionals to showcase their innovations, network with industry leaders, and gain valuable insights into the future of gaming. With unique opportunities to elevate your brand, connect with potential partners, and stay ahead of industry trends— G2E 2024 is the event you cannot afford to miss.


About G2E Gaming Expo (Global Gaming Expo) 2024

The Global Gaming Expo (G2E) 2024 will be held from October 7-10 at The Venetian Expo in Las Vegas, NV. It is a major event in the gaming industry, bringing together over 25,000 professionals and 350+ exhibitors from 115+ countries. The event includes educational sessions, networking opportunities, and showcases of innovative gaming solutions. G2E provides a platform for launching new products and gaining industry insights.

This year, it is sponsored by the American Gaming Association (AGA) and organized by RX Global.


Who Attends G2E?

G2E (Global Gaming Expo) attracts a diverse array of professionals from across the gaming industry, making it a premier event for networking and showcasing innovations. Attendees include:

  • Casino Operators and Executives: These professionals represent commercial and tribal casinos, looking to discover the latest trends and technologies to enhance their operations​.
  • Game Developers and Manufacturers: Companies and individuals involved in creating gaming machines, software, and related technologies attend to showcase their products and connect with potential clients​.
  • Regulators and Policymakers: Representatives from government and regulatory bodies participate to stay updated on industry developments and to discuss regulatory issues​.
  • iGaming and Sports Betting Professionals: Specialists in online gaming and sports betting attend to explore new opportunities and innovations in these rapidly growing sectors.
  • Financial and Investment Professionals: Investors and financial experts looking to identify new investment opportunities within the gaming industry are also key attendees​.
  • Marketing and Consulting Firms: These firms participate to offer their services to gaming companies, helping them to market their products and optimize their operations​.
  • Technology Providers: Companies providing technological solutions, including payment processing, cybersecurity, and data analytics, attend to connect with potential customers and partners​​.
  • Hospitality and Entertainment Professionals: As the gaming industry often overlaps with hospitality and entertainment, professionals from these sectors attend to explore synergies and partnerships.


How to Exhibit at G2E?

To exhibit at G2E 2024, you need to fill out an inquiry form available on the G2E Exhibitor Page. Once you submit the form, a member of the G2E Sales Team will contact you with detailed information and assistance regarding your participation. This process ensures you receive personalized guidance to maximize your exhibiting experience. For more details, visit the G2E website.


Why Exhibit at G2E?

  1. Industry Exposure: Gain visibility among over 25,000 industry professionals from around the globe.
  2. Networking Opportunities: Connect with key decision-makers, potential partners, and clients.
  3. Showcase Innovations: Display your latest products and services to a targeted audience.
  4. Generate Leads: Collect valuable leads and build relationships that drive business growth.
  5. Stay Competitive: Learn about the latest trends and technologies shaping the future of gaming.


Featured Sessions and Zones at G2E 2024

The Global Gaming Expo (G2E) 2024, set to take place from October 7-10 at The Venetian Expo in Las Vegas, promises to be an event filled with insights, innovations, and influential industry leaders.

Educational Sessions:

G2E 2024 will feature over 100 educational sessions covering a wide range of topics, including:

  • The Future of Gaming
  • iGaming
  • Responsible Gambling
  • Payments and Regulation
  • Tribal Gaming
  • Sports Betting

Specialized Zones:

  1. iGaming Zone: Explore the latest in online gaming innovations and solutions.
  2. Innovation Lab: A hub for startups and technology companies to showcase the future of gaming.


Preparing to Exhibit at G2E 2024

Trade show exhibits are a big investment; here’s what you need to make your time successful:

We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for the show.

Set Clear Goals for Your Trade Show Experience

Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.

  • What do you hope to gain from G2E 2024?
  • How many attendees do you want to draw in, and how many leads do you want to generate?
  • What products do you want to showcase?
  • Are you launching a product or promoting your business?

Do Your Research

Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.

Budget and Register for Your Space

When you register for [SHOW NAME], be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.

Plan Your Exhibit

The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.

Advertise Well in Advance

Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts.


Tips for Exhibiting at G2E 2024

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

 Leverage G2E Resources

Take advantage of the resources provided by G2E, including sponsorship opportunities, marketing tools, and logistical support. These resources can help maximize your visibility and impact at the event.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.

Utilize the G2E Mobile App

Download the G2E Mobile App to access interactive maps, exhibitor recommendations, and the education session schedule. The app helps you plan your time efficiently and stay updated with important show information​.


Planning on Exhibiting at  G2E 2024?

With so many gaming professionals and vendors, there’s no better place to network in the gaming industry than at G2E 2024. This event not only provides endless opportunities for networking and business relationships, but it also features some of the top educational sessions in the field.

If you’re planning to attend, be sure you make the most of your experience and investment with a stunning booth design that showcases your brand. At Xibit Solutions, we specialize in creating a professional booth experience from start to finish, including show displays and logistics, to ensure you make a lasting impression. No matter your budget or needs, we’ll help you make your mark on the G2E with customized planning and designs.

Contact Xibit Solutions today to learn more about our trade show booth design services and see what we can do to make G2E successful.