Things To Avoid When Planning Your Trade Show Booth
Planning a trade show booth is a huge process. You have to determine the best ways to exhibit your product, such as the right display case, product placement and how to get noticed.
It’s a commitment of both your time and finances, which is why it is vital that you are making good decisions and avoiding common mistakes. Here are some of the biggest mistakes to bypass when planning your next trade show booth.
Cost
Even though you are expecting your display case to cost a certain amount, it may end up being 2 or 3 times this amount. The trade show design is only part of the price and sometimes people forget to budget enough for additional costs. Extra fees can include hiring a professional to set everything up, materials you hand out and any interactive exhibits you include.
Location
Before you reserve a floor location, take a look at the floor layout. You will want to find out prior to the show if your booth is going to be hidden from view in a corner or at the end of an aisle along a main walkway. Look at what the most likely main traffic walkway will be, so that you can install your booth in an area that receives a lot of foot traffic. Set up your display by a route that leads to where the seminars are held to increase traffic to your booth.
You’ll want to avoid reserving a spot next to a large organization that has reserved multiple spaces. This type of organization is reserving a huge area, which will probably draw a large crowd. This mass amount of people could block your booth from view or become inaccessible, and will be overshadowed by the big company next to you. Additionally, avoid areas where the PA system is placed so that the noise level doesn’t make it too hard to talk to your visitors.
Planning Ahead
Make sure you’ve given yourself several months to plan for the trade show. Those that wait to establish a plan a few weeks in advance are going to struggle to get materials ready in time, find the right display case and a good floor spot reserved.
Planning ahead also allows you to develop an interactive exhibit, which is one of the best ways to attract visitors. It can show your product in use, allowing the benefits of the product to speak for itself.
Finally, be sure that your exhibit is very organized and tidy. If your booth looks cluttered or crowded, people will not be inclined to stop. If needed, display fewer products to make your booth look cleaner. These tips should help you to avoid common mistakes when preparing for your next trade show.
For more information on exhibit booth rentals, contact Xibit Solutions today at (702) 361-7502.
