How to Prepare to Exhibit at ISSA Show North America 2024: Tips for Exhibitors
If you’re in the cleaning and sanitation industry, the International Sanitary Supply Association (ISSA) trade show is the perfect place to gain exposure for your business, improve your networking opportunities, and learn invaluable new skills. For one week, the top cleaning industry professionals come together to explore the newest advancements and innovations and share ideas to elevate the industry.
As the leading event for the cleaning and facility solutions industry, the International Sanitary Supply Association Show North America 2024 is committed to bringing industry minds together to find innovative solutions to the biggest challenges in the modern sanitation business, and realize greater profits and efficiency for the industry as a whole.
ABOUT ISSA SHOW NORTH AMERICA 2024
The ISSA show is the biggest event of the year for cleaning and sanitation professionals.
- Date: November 17-21, 2024
- Venue: Mandalay Bay Convention Center
- City/State: Las Vegas, Nevada
- Estimated Number of Exhibitors: 600+ exhibitors
- Sponsor: International Sanitary Supply Association (ISSA)
Keynote and spotlight speakers, seminars, workshops, and special events are also scheduled for each day of the event, giving you the opportunity to expand your knowledge and find new solutions for your business. The ISSA show moves to a new location every year as well, offering new opportunities to reach prospective customers and distributors.
WHO ATTENDS THE ISSA SHOW?
Over 16,000 cleaning industry leaders from more than 100 countries attend the event, including presidents, owner/operators, corporate management, senior sales staff, operations managers, directors and engineers. The show floor is a mixture of distributors, manufacturers, facility cleaning professionals, building service contractors, and residential cleaners.
All of these cleaning and sanitation experts gather to inspect the latest facility solutions from over 600 exhibitors representing dozens of countries.
ABOUT THE INTERNATIONAL SANITARY SUPPLY ASSOCIATION
The National Sanitary Supply Association, founded by Alfred Richter in 1923, aims to unite the cleaning industry as a community for the health of the nation. It has since grown to a worldwide organization, the International Sanitary Supply Association (ISSA), with offices in the United States, Germany, Australia, and China.
For over 100 years, the ISSA has been committed to enriching companies and educating employees through connections with 10,500 distributors, manufacturers, wholesalers, service contractors, publishers, residential cleaners, and associate members all over the world.
HOW TO EXHIBIT AT ISSA 2024
To get started as an exhibitor at ISSA 2024, visit the Exhibit tab on the even website and click Submit Application. You will need to:
- Submit company information.
- Select a booth space from the floor plan.
- Choose a package, based on the date you’re booking, member vs. non-member status, the size of the booth space, and the tabletop package you choose.
- Select any additional items, such as meeting hub space, etc.
- Submit payment.
Early bird and standard pricing ended March 31, 2024. List pricing currently starts at $41.25 per square foot for members and $51 per square foot for non-members.
Once you’re registered, you can view ISSA’s exhibitor resources to help make the most of your time at the event.
WHY EXHIBIT AT ISSA SHOW NORTH AMERICA 2024?
The ISSA Show is the best way for cleaning and sanitary industry brands and businesses to show off their products and services in front of a relevant, captive audience. Exhibiting gives you unique opportunities to expand and network with important decision-makers, distributors, service providers, and contractors.
The show provides a great return on investment. Average attendee spend at the event is more than $100,000. You also have the opportunity to connect and collaborate with thousands of industry professionals.
NEW IN 2024: THE AUTOMATION RUNWAY
The Automation Runway is “a dedicated space to host live demonstrations of the newest technologies.” It’s part of the Innovation Showcase & Theatre at booth #147, where attendees can see the latest, most innovative products the industry has to offer.
The Innovation Showcase will host:
- Emerging Leaders Happy Hour – November 19, 3:30pm-5pm
- Innovation of the Year Award Announcement – November 20, 1:00-2:00pm
- Facility Manager/In-House Service Provider Happy Hour – November 20, 3:30pm-5pm
- Industry Choice Award Announcement – November 21, 12:00pm
PREPARING TO EXHIBIT AT ISSA SHOW NORTH AMERICA 2024
Planning for a successful exhibition at the trade show requires excellent organization and the willingness to get a little creative. Trade shows are a big investment, so it’s important to put in your maximum effort.
Here are some tips to get the most out of the event:
- Plan ahead: Get all your travel dates, flights and accommodations in order. Organize any new product launches or press releases and inform your customers of your attendance.
- Prepare your sales and marketing teams: Get everyone on the same page ahead of the event, and update them on your expectations. Consider having a prep meeting to discuss your plans and give your team any necessary documents and itinerary.
- Get active on social media: Keep your existing and prospective customers in the loop by advertising the event, posting pictures before, during and after, and inviting them to visit your booth to get involved with one of your booth promotions.
TIPS FOR EXHIBITING AT ISSA SHOW NORTH AMERICA 2024
The days of cheesy logo pens and beer koozies are over, with prospective customers expecting more thoughtful, higher-quality gifts and giveaways. Cost-effective promotions are necessary to maximize your investment and brand exposure at a trade show, so giving the customers what they want requires a little creativity.
- If you’re going to offer promotional logo products, make them interesting. Come up with an edgy or fun design that people will want to wear.
- Hold a raffle for a desirable prize that people will want to win. This small investment will be worth the leads it generates.
- Provide incentives for people who post about your booth on social media. You could even hold a contest for the most likes, best photo, etc.
- Create a wheel-spin game for your customers to play. Make it an exciting game-show experience with a variety of prizes on the wheel.
- Set up a wireless charging station with games to give you an opportunity to network while phones are charging up.
PLANNING ON EXHIBITING AT ISSA SHOW NORTH AMERICA 2024?
There’s a lot of activity and competition at a trade show, and if you want to make the most of the exposure and generate leads for your business, Xibit Solutions can help. Our talented team is ready to customize your entire trade-show experience, from creating space-saving booths that put your products in the forefront to beautiful booth designs that keep your customers flocking to you.
We’ve designed booths for professionals across a wide variety of industries, and we’re happy to create options that give you the edge over your competition. There’s so much to do at ISSA Show North America 2024, so let us handle the booth planning and leave you to enjoy all the education and networking that the event has to offer.
Contact Xibit Solutions today to learn more about our customized trade booth designs and find out how we can make your trade show a success!
