How to Prepare to Exhibit at World of Concrete 2023: Tips for Exhibitors

With all the excitement of in-person shows for 2023, let’s not forget one of the best shows in the construction industry. World of Concrete announced their North American show is returning live January 17-19, 2023 at Las Vegas Convention Center in Las Vegas, Nevada.

World of Concrete is one of the greatest resources to connect businesses in all things concrete, this show boasts world-class education, new product demos, and exciting outdoor spectator events.

About World of Concrete 2023

  • Date: January 17-19, 2023
  • Venue: Las Vegas Convention Center
  • City/State: Las Vegas, Nevada
  • Sponsor: GOMACO

Who Attends World of Concrete?

Any businesses related to the concrete and masonry industries can benefit from the wealth of information and opportunities available at this show. World of Concrete boasts more than 1,500 exhibiting companies and 60,000 registered industry professionals. There will be plenty of live demos, new equipment viewings, and industry networking during the week.

In addition to vendor booths and events, WOC’s education program this year will have over 140 quality education offerings for concrete and masonry industry professionals. These will include continuing education opportunities, seminars, hands-on training and more.

Featured Exhibitors

Here is a list of some of the other companies in the global concrete and masonry construction industries who see the value in exhibiting at World of Concrete 2023:

  • ADM Concrete Equipment
  • Allen Engineering Corp
  • Ariat International, Inc.
  • Besser Company
  • ChemCo Systems
  • Elite Plastiform CFS
  • KHL Group
  • Lackmond
  • Polycoat Products

Find the full list of 2023 World of Concrete exhibitors here.

Prepare for the Exhibit

World of Concrete allows for some of the best networking, but the size and scope of events also mean organized preparation and planning is essential for the best vendor experience. While this planning can take months of consideration, we’ve broken down steps into a simple timeline in our free Trade Show Preparation PDF.

In addition, here are some tips to consider as you plan:

Market Your Business

This should start months in advance, and become more frequent as the show grows closer. It can be as simple as reminders and ads on social media,  or more detailed emails sent to current customers.

Marketing should not stop when the show starts. Keeping current customers updated while you’re at the show is a great way to share new products and your level of industry knowledge. Within the event, make sure to promote your business with high-quality and useful swag, or host giveaways for further lead gen opportunities.

Don’t Underestimate Seminars & Education

In addition to having a great booth, attending or speaking during the educational portion of World of Concrete can establish your company as an industry leader. Being featured in or providing partnership to these events can also boost your brand and keep it more top of mind with attendees.

Network, Network, Network

It’s well-known to bring the best team members to run your booth at the show, but everything can fall flat if you don’t have a good follow-up plan to keep potential customers interested.

Set appointments for things like executive meetings, further exploration of your company, or other personalized meetings an attendee may need.

Beyond attendees, the show can also be a great place to develop partnerships with other companies within your field. Use this time to trade leads and deepen contacts with other vendors.

Make Your Booth Stand Out

At a show that boasts so many vendors and events, it’s important to make a lasting impression with attendees. Your booth can be both flashy, but also stay relevant to your brand and services.

Xibit Solutions can give you the most out of your event experience. Our team provides start-to-finish support to help you plan and craft a booth that will not only attract attendees, but make them remember your company.

Get help with everything from design to layout, including customized features and strategies to showcase your business in the best way possible. Contact us to learn more about how we can boost your trade show success!