How to Prepare to Exhibit at World of Concrete 2024: Tips for Exhibitors

World of Concrete is an annual trade show and exhibition dedicated to the concrete and masonry construction industry. It is one of the largest and most prominent events in the construction and concrete industry, attracting professionals, experts, and enthusiasts from around the world. 

ABOUT WORLD OF CONCRETE 2024

• Date: January 23-25, 2024
• Venue: Las Vegas Convention Center
• City/State: Las Vegas, Nevada
• Sponsor: GOMACO

Who Attends World of Concrete?

Any businesses related to the concrete and masonry industries can benefit from the wealth of information and opportunities available at this show. World of Concrete boasts more than 1,500 exhibiting companies and 60,000 registered industry professionals. There will be plenty of live demos, new equipment viewings, and industry networking during the week.

In addition to vendor booths and events, WOC’s education program this year will have over 140 quality education offerings for concrete and masonry industry professionals. These will include continuing education opportunities, seminars, hands-on training and more.

Featured Exhibitors

Here is a list of some of the other companies in the global concrete and masonry construction industries who see the value in exhibiting at World of Concrete 2024:

• Airo Industries, Inc.
• Bekaert
• Besser Company
• BIK Boom Trucks
• CHEMTEC COATINGS MANUFACTURER
• Collomix North America
• DY Concrete Pumps Inc.
• Ellis Manufacturing Co., Inc
• Euclid Chemical
• Gates Concrete Forming Systems
• Graitec
• H.B. Fuller
• Hexagon
• Hilti, Inc.
• ICC Distribution Group
  

Find the full list of 2024 World of Concrete exhibitors here.

How to Exhibit at World of Concrete 2024

To exhibit at World of Concrete 2024, you will need to follow a series of steps and reach out to the event’s sales team. Here’s a general overview of how to get started:

1. Determine Eligibility:

Ensure that your company qualifies to exhibit at World of Concrete. Your company should be a manufacturer, exclusive U.S. distributor, or service provider relevant to the commercial concrete construction and masonry industries.

2. Review Exhibit Rates:

Take a look at the exhibit rates for World of Concrete 2024. The rates depend on the size and type of booth space you require (indoor or outdoor). Note the pricing structure based on square footage.

3. Payment Terms:

A 50% deposit is typically due at the time of contract submission through a specified date, while 100% of the payment is due at the time of contract submission after that date. Make sure to adhere to these payment deadlines to secure your booth space.

4. Contact the Sales Team:

Reach out to the World of Concrete sales team to express your interest in exhibiting. Contact information for various Account Executives is provided in the text you shared. You can contact the relevant executive based on your company’s name or category.

7. Booth Specifications:

Review booth specifications and requirements to ensure your exhibit complies with the event’s guidelines and standards.

8. International Participation:

If you are an international company interested in exhibiting, contact the appropriate international agent based on your location.

9. Beware of Scams:

Be cautious of unsolicited offers related to directories, housing, and attendee lists. World of Concrete provides information on official vendors and warns against unauthorized partners or scams.

Why Exhibit at World of Concrete 

Exhibiting at World of Concrete offers numerous benefits for companies involved in the commercial concrete construction and masonry industries. Here are some compelling reasons to exhibit at this prestigious event:

• Industry Visibility: World of Concrete is one of the largest and most respected trade shows in the concrete and construction industry. It provides a platform to showcase your products and services to a highly targeted and influential audience.
• Networking Opportunities: The event attracts professionals, experts, and decision-makers from around the world. It’s an excellent opportunity to network, build relationships, and connect with potential customers, partners, and industry peers.
• Market Expansion: World of Concrete brings together a diverse range of exhibitors and attendees, making it an ideal place to explore new markets and expand your customer base. You can reach both domestic and international buyers in one place.
• Product Launches: If you have new products, technologies, or services to introduce to the market, World of Concrete provides a high-visibility platform to launch and showcase your innovations.
• Lead Generation: Exhibiting at the event can generate high-quality leads for your business. Attendees often visit the show with the intent to discover and source new products and solutions, making it an ideal environment for lead generation.
• Education and Learning: World of Concrete offers a comprehensive educational program, including seminars, workshops, and presentations by industry experts. Exhibitors can benefit from gaining valuable insights and staying up to date with industry trends and best practices.
• Competitive Advantage: Being part of World of Concrete demonstrates your commitment to the industry and positions your company as a leader and innovator. It can give you a competitive edge in the market.
• Marketing and Brand Exposure: The event provides a significant marketing opportunity. Your presence at World of Concrete will be promoted to a wide audience through various channels, increasing brand exposure.
• Direct Customer Feedback: Interacting with attendees face-to-face allows you to receive immediate feedback on your products and services. This can be invaluable for product improvement and development.
• Industry Insights: You can gain valuable insights into market trends, customer preferences, and emerging technologies by engaging with industry professionals and observing what competitors are showcasing.
• Global Reach: World of Concrete attracts international attendees and exhibitors, offering a global perspective on the industry. It’s an excellent platform to explore international business opportunities.
• Collaboration Opportunities: Exhibiting can lead to collaborations, partnerships, and distribution agreements with other companies in the industry, helping you expand your reach and offerings.
• Concrete Community: World of Concrete fosters a sense of community within the concrete and construction industry. It’s a place to share knowledge, best practices, and experiences with like-minded professionals.

Preparing to Exhibit at World of Concrete 2024

Trade show exhibits are a big investment; here’s what you need to make your time successful:

We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for the show.

Set Clear Goals for Your Trade Show Experience 

Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.

• What do you hope to gain from World of Concrete? 
• How many attendees do you want to draw in, and how many leads do you want to generate? 
• What products do you want to showcase? 
• Are you launching a product or promoting your business? 

Do Your Research

Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.

Budget and Register for Your Space

When you register for World of Concrete, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.

Plan Your Exhibit

The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.

Advertise Well in Advance

Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts.

Tips for Exhibiting at World of Concrete 2024

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation. 

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.

Planning on Exhibiting at World of Concrete 2024?

Xibit Solutions can give you the most out of your event experience. Our team provides start-to-finish support to help you plan and craft a booth that will not only attract attendees, but make them remember your company.

Get help with everything from design to layout, including customized features and strategies to showcase your business in the best way possible. Contact us to learn more about how we can boost your trade show success!