Trade shows are one of the best places to get your business in front of your target audience and learn from the sharpest minds in your industry. Geared towards businesses involved in the firearms, hunting and outdoor industries, the Shooting, Hunting and Outdoor Trade (SHOT) Show is the largest event of this type in the world, offering unrivaled access to some of the newest trends and technologies in the firearms industry.
Owned and sponsored by the National Shooting Sports Foundation, the SHOT Show 2019 is designed to foster an exchange of ideas and developments in the firearms industry. Learn more about the networking opportunities at the SHOT Show.
About National Shooting Sports Foundation
The National Shooting Sports Foundation (NSSF) is an American national trade association for the firearms industry. Formed in 1961, the NSSF has over 8,000 members that include firearms manufacturers, retailers, distributors, shooting ranges and sportsmen’s clubs.
The mission of the NSSF is to “promote, protect and preserve hunting and the shooting sports.” The NSSF not only promotes gun ownership, but it helps to draft the safety and instruction standards for the industry.
SHOT Show 2019
Restricted to members of the shooting, hunting and outdoor trade industry, including commercial buyers and sellers of military, law enforcement and tactical products, the SHOT Show promotes shooting sports and provides the latest in innovations for sportsmen. Over 65,000 industry professionals attend, as well as 16,000 exhibitors in every facet of the firearms industry.
The SHOT Show takes place Jan. 22-25, 2019 at the Sands Expo Center in Las Vegas, Nevada.
Law Enforcement Education Program (LEEP)
Learn from the leading industry-training organizations, such as the National Tactical Officers Association, and receive a Certificate of Attendance with the Law Enforcement Education Program (LEEP).
Some topics covered during LEEP are: critical incident debriefs, which bring experts from around the world to address major critical incidents and develop response plans; and tactical concepts for law enforcement, which reviews the vital tactical concepts that are applicable to critical incidents and SWAT operations. Seminars on reflex sights for duty handguns, active shooter response, deploying carbine from within a vehicle and fitness and diet trends for law enforcement officers are also available.
The retailer seminars were developed around inquiries and feedback from businesses in the firearms industry and focus on addressing industry challenges and implementing better management practices for more profitability.
Retailer Seminar topics include:
- Navigating the National Instant Criminal Background Check System
- Using YouTube and paid ads for business growth
- Engaging urban communities in the Second Amendment fight
- Approaching modern media
- Building company culture
- Training and compliance with firearms ownership and transfers
- The role of lawyers in retail firearms compliance
- Securing your store
- Understanding the current customer base
There will also be a Town Hall Meeting with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the Federal Bureau of Investigation (FBI) and National Instant Criminal Background Check System (NICS). This meeting will feature discussions on the security and compliance challenges facing federal firearms licenses (FFLs), and it is highly encouraged for retailers, distributors, importers, manufacturers and range owners.
SHOT Show University and Keynote Speakers
The SHOT Show University is the premier education event for the sports and hunting industries. This day-long event features keynote speeches from Julie Golob and John O’Leary, as well as four education tracks with 16 different courses.
During the keynote, Julie Golob addresses best practices for business leaders to achieve high levels of performance and cultivate teamwork in an organization. John O’Leary will be discussing his first book, “ON FIRE: The 7 Choices to Ignite a Radically Inspired Life,” which was a No. 1 national bestseller with over 30,000 copies sold in the first three weeks.
Within the four education tracks of Retailing 101, Master’s Class, Range Operation and Compliance, courses are offered in the following areas:
- New range technologies
- ATF Form 4473
- Dealer liability for firearms-related injuries
- Modern range operations
- Firearms Acquisition & Disposition record
- Leasing vs. buying your storefront
- New media marketing
- ATF inspections
- Technologies, trends and services for FFL
- Maintaining retail relevancy
- Membership sales
- Data collection
- National Firearms Act (NFA) compliance and business practices
No matter the facet of the industry or your experience level, the SHOT Show University events can give you new insights and education in this rapidly growing industry.
Executive Management Seminar
After selling out for the first event, the Executive Management Seminar has been brought back for a second year. Hosted by the NSSF, the Executive Management Seminar offers specialized training that addresses the needs of professionals in the firearms industry.
Starting Monday, January 22, the Executive Management Seminar will cover best practices in business management that cultivate leadership skills, workforce development and adaptability in the changing market.
This event will also feature keynotes from:
- Steven Rinella, an award-winning author, outdoorsman and host of the TV show, “MeatEater,” which chronicles his experiences as a modern-day hunter-gatherer. During this discussion, he will cover wild game, the hunting lifestyle, the ethics of hunting and the spiritual need for wilderness.
- Dr. Tim Irwin, an organizational psychologist and management consultant, as well as an avid hunter, will discuss the challenges modern leaders face.
- Marsha Petrie Sue, an executive with a background in sales, marketing and public relations, will discuss communication, conflict resolution and culture among executive team members.
- Jason Selk, the former director of mental training for the St. Louis Cardinals and one of the world’s best performance coaches, will discuss strategies for mental toughness that lead to success.
- Lt. Col. Allen West, a 22-year United States Army veteran, congressman and Fox News contributor, will discuss the “American Dream” and conservative policies for the future of economic growth.
Industry Day at the Range
Open to attendees and exhibitors, the Industry Day at the Range is the largest and most influential one-day event in the shooting and hunting sports. Over 1,700 media members and buyers come together at the Boulder Rifle and Pistol Club to test and rate the latest products from over 200 manufacturers.
With such industry giants as Pelican, Browning, Winchester, Ruger, Bushnell and Blackhawk, as well as press and social media coverage, this event is a must for any business looking to maximize awareness of new products and brands.
SHOT Show is not only the largest annual event of its kind in the world, but as an event closed to the public, you’re certain to have your business in front of your target audience and the high-powered people in a position to say “yes.”
First-time exhibitors receive an exhibit kiosk with customizable graphics, a stool and an electrical outlet, the SHOT Marketing Package, a lead retrieval mobile app, one display in the New Product Center, a one-year membership to Outdoor Wire, two show badges and information listed in the show directory. With these tools in front of the industry’s biggest names and over 65,000 attendees, there’s no shortage of opportunities for your business.
Create a Memorable Experience
There’s no question that trade shows have plenty of opportunities for businesses to network and gain exposure, but standing out among the throngs of competitors can be a challenge, especially if you’re new to the industry. A trade show is a big investment as well, so you want to be sure that you put your best foot forward.
Here are some tips to be sure you make your exhibit the one that attendees will remember:
- Make an impression long before the show: Social media is one of your best tools for promoting your attendance. Ask attendees to vote on promotional gifts they want, post videos of your show-planning process and attach tweets to the event’s hashtags to make sure your prospects know you’re coming.
- Give away quality gifts: The same old swag gets boring after a while, so find unique promotional gifts, such as sunglasses or laptop skins, that the attendees can actually use.
- Do your research: Find out what you can about your competitors, as well as the industry veterans that have been attending the show for years, and see what you’re up against.
- Invest in a great booth: Your products should be the standout at a trade show, but you still need to attract people to your booth. Every aspect of your booth needs to catch attention and communicate your brand, so put the extra work and money into a great image.
- Bring the personality: A trade show may be filled with professionals, but many are looking to blow off steam and have some fun. Attend the parties, have conversations with your fellow exhibitors and attendees and be sure to enjoy yourself.
- See our Trade Show Preparation Guide to make sure you take every advantage available to you and set your company up to succeed.
Get the Most from SHOT Show with Xibit Solutions
If you’re looking to exhibit at SHOT Show 2019 and experience all this diverse event has to offer, the professionals at Xibit Solutions can help. Our experienced team has a wealth of knowledge about creating an entire trade show experience, from customizing the graphics to designing the layout, so we’re sure we can tailor a booth experience that works well for your business and your customers. Contact Xibit Solutions today to find out more about our booth designs and see how we can help you maximize your trade show experience!