NAB 2021 : What to Expect for Exhibitors

The National Association of Broadcasters (NAB) Show is the premier event for media, technology and entertainment. This show includes over 540 companies, representing over 31 nations. After postponing their April show, they have confirmed that the live event will be taking place October 9-13, 2021 in Nevada.

Join companies like AT&T, Adobe Systems, Limelight Networks, Panasonic, Verizon and others to view new products, industry services and more.

Engaging Opportunities

Education during the NAB 2021 Show will be both live and virtual to allow even more to attend and explore the newest in tech and resources within television and radio. The in-person events will include more workshops, specialty speaker opportunities and a large event space for industry booths. There will be more updates available as the show moves closer to the date. To stay up on all NAB news and show information head to their website.

About the National Association of Broadcasters

The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters. As the premier trade association for media professionals, NAB works to advance the interest of members in federal government, industry and public affairs to improve the quality and profitability of broadcasting.

The NAB is committed to excellence in:

  • Advocacy: NAB is the chief advocate of broadcasters, ensuring policymakers are informed on issues that impact the industry. The association relies on the strength of its television and radio members to educate Congress and the Federal Communications Commission on how regulations affect these businesses and the listening public.
  • Innovation: Through new possibilities in mobile digital television and mobile devices, the NAB helps broadcasters earn opportunities in the digital age. Advances in technology offer innovative ways to deliver high-quality content to local communities.
  • Education: From funding free public materials to implementing locally focused community service, the NAB Education Foundation supports diversity, leadership and professional development among media professionals.

Information from the 2020 Event

The NAB Show has been held for years past, drawing worldwide participants in various locations. See last year’s article to view more about the past events, including speakers, networking opportunities and special events.


With over 100,000 attendees and 1,700 exhibitors that hail from over 160 countries and hold a collective $20.5 billion in purchasing power, the NAB show attracts professionals from many industry sectors, including:

    • Advertising.
    • Artificial intelligence.
    • Augmented reality.
    • Audio.
    • Broadcast.
    • Cable.
    • Cybersecurity.
    • Digital.
    • Education.
    • eSports.
    • Film.
    • Gaming.
    • Government.
    • Military.
    • Houses of worship.
    • Internet of things.
    • Information technology.
    • Mixed reality.
    • Mobile.
    • Online video.
    • Podcasting.
    • Postproduction.
    • Radio.
    • Satellite.
    • Social media.
    • Sports.
    • Streaming.
    • Television.
    • Virtual reality.

This event is where groundbreaking technology is revealed and innovative solutions are displayed, advancing the industry. Whether your focus is the art, science or business of content creation and consumption, this is where you go to make powerful connections that can grow your business.


The education program at NAB offers exclusive access to the industry’s biggest thought leaders as they offer guidance, advice and techniques.

Some of the featured education sessions include:

    • Broadcast engineering and information technology.
    • Advanced advertising.
    • The future of delivery.
    • Business of media.
    • Content strategy.
    • Creative series.
    • Influencer series.

There are also several training programs, such as:

    • Postproduction world.
    • Field workshops for creatives.
    • Hands-on training.
    • Cybersecurity and content protection.
    • Executive leadership summit.
    • Streaming summit.


Several of the industry’s best will also have speaking engagements at NAB, offering ideas and insights into the industry as a whole and the current trends that may impact it in the future.

Some of the featured speakers include:

    • Oliver Lietz, CEO and founder of nanocosmos.
    • Emily Dubs, head of technology for DVB Project.
    • Brenton Ough, CEO and co-founder of Touchstream.
    • Todd Erdley, CEO and founder of Videon.
    • Eitan Koter, co-founder and co-CEO of Vimmi.
    • Joao Neto, CEO of VoiceInteraction.

The spotlight speaker for the event is Jim Gaffigan, a five-time Grammy-nominated comedian, actor, writer, producer, and two-time New York Times best-selling author. He’ll be headlining the new Sunday Kick-Off event, which celebrates the schedule and show opening.


Establishing new business connections is a huge part of the NAB experience. Plenty of events take place to give you an opportunity to connect with other business professionals.

Inspired and hosted by different industry organizations, community mixers are hosted throughout the event to bring together a broad scope of professionals to share ideas and insights.

The Birds of a Feather program is back for 2020 as well, which gives you an opportunity to meet with fellow content creation professionals in the top organizations and associations.

The Amateur Radio Operators Reception is a relaxed evening workshop for the amateur radio community’s best and brightest.


Special events at NAB include receptions and summits to celebrate and share perspectives from the industry’s biggest leaders.

The 71st Annual Technology & Engineering Emmy Awards is a must-attend event that honors innovations in broadcast technology that impacts television engineering. This event requires separate registration to attend and takes place at the Encore Hotel on Sunday, April 19.

The reception for the Inaugural NAB Show Product of the Year Awards will also recognize the most significant and promising new products and technologies showcased by exhibitors.

There’s also the New York Festivals Inaugural Storytellers Gala, which honors content from over 50 countries in television and film. The awards gala features an array of award-winning guest presenters, including broadcast journalists, talk show hosts, and media executives. This event requires separate registration and takes place at the Encore Hotel on Tuesday, April 21.


NAB raised the bar for media trade shows, but 2020 brings new developments and trends to the evolving digital ecosystem.

New events and exhibits for 2020 include:

    • Advanced Advertising Pavilion: The pavilion offers a combination of content, marketing and technology from the top companies in the industry.
    • CineCentral: CineEmerge is an interactive experience that offers in-depth perspectives on emerging trends in content creation.
    • Connected Media IP: This is the destination for technologies that improve how audiences interact with and receive content.
    • eSports Experience: Showcase for monetization strategies for eSports and live gaming in content models and brand initiatives.
    • Innovation Pipeline Theater: Destination for forward-thinking panels, trends and technology from the top women innovators.


NAB not only offers unparalleled opportunities for networking and growth in the media industry, but it also provides exhibitors with all the resources necessary to succeed.

Exhibitors to NAB are offered the NAB Show Cares Exhibitor Programs, which include materials for promoting products and generating leads. These programs include:

  • Unlimited Material Handling to reduce fees for moving freight from the dock to the booth, regardless of quantity, weight or volume.
  • Show and Sell, which allows exhibitors to sell their products directly from the show floor.
  • No Surprise Electrical Outlet Pricing, which includes the price of materials and floor work labor in the price of the outlet.
  • Inclusive Rigging Pricing, which includes the rigging crew rate in the rigging supply costs.
  • Cloud Services, which provides access to information directly from the cloud.

In addition, NAB offers special opportunities for startups with the StartUp Loft, a special attraction designed to give new businesses a one-time opportunity to showcase products with the NAB audience. This is also located in the Innovation Pipeline, putting your new business in an area spotlighting future-focused technologies.

The Connect Media/IP Pavilion is also provided, which is a solutions destination for a multiscreen viewing experience. Participating exhibitors are given a chance to demonstrate IP-focused technologies, such as OTT, IPTV, mobile, cloud and social.


With so many educational sessions, events, workshops and networking opportunities, it can be difficult to stand out in the crowd. Exhibits tend to blend together at such a huge event, so you need to make sure that you have a booth that attracts attention to grow your business.

Here are some tips:

  • Work with a professional trade show company to get a creative booth design that represents your brand and ensures you attract attention while also maximizing your budget to increase your trade show ROI.
  • Offer an experiential event at your booth. Attendees are more likely to cross a trade show floor and find their way to your booth to see what the fuss is about, and it has the added benefit of immersing them in your brand. This can be achieved through VR or AR, which are fitting at an event like NAB.
  • Use video to capture the attention of attendees passing by. Keep these videos short but information-packed. You may want to consider investing in a professional video company to ensure that your videos are well-done and attractive.

You can also use our Trade Show Preparation Guide to make sure you position your business for success.

Have an Amazing Show

While there is much to see and do at an event as large as the National Association of Broadcasters Show, there is also much to plan for to make the event successful. If you plan to do a booth at the show, you’ll need to stand out among the large crowd to get the attention you deserve from the attendees you are looking to connect with.
Planning ahead for a successful booth should start months in advance. This includes plans for announcing your attendance, where your booth will be, and what attendees will be able to see when they visit you.

And just what will the attendees see? To really be memorable at an event like NAB, it’s important to think about what will stand out to the people that attend. Think of booth ideas along the lines of technology, a booth strategy that will best highlight what you offer, and giveaways that attendees will actually want to keep.

Partnering with a professional service like Xibit Solutions can give you that leg up on the competition you’re looking for. Find out about our customized booth designs and professional event services that fit your company’s needs. Contact us to hear more about how we can get you the NAB attention you deserve.