How to Prepare to Exhibit at ISSA Show North America 2022: Tips for Exhibitors

If you’re in the cleaning and sanitation industry, the International Sanitary Supply Association trade show is the perfect place to gain exposure for your business, improve your efficiency and learn new skills that could prove invaluable to your business. For one week, the top cleaning industry professionals come together to see all the newest advancements and innovations and share ideas to elevate the industry.

As the leading event for the cleaning and facility solutions industry, the International Sanitary Supply Association Show North America 2022 is committed to bringing industry minds together to find innovative solutions to the biggest challenges in the modern sanitation business and realize greater profits and efficiency for the industry as a whole.


If you’re a distributor, manufacturer, facility cleaning professional, building service contractor or residential cleaner, the ISSA Show North America 2022 is the perfect place for you. Over 16,000 cleaning industry leaders from 76 countries attend the event, including presidents, owner/operators, corporate management, senior sales, operations managers, directors and engineers, all to view the latest facility solutions from over 750 exhibitors from 24 countries.

Keynote and spotlight speakers, seminars, workshops and special events are scheduled for every day of the event also, giving you an opportunity to expand your knowledge and find new solutions for your business. The ISSA show moves to a new location every year as well, offering you new opportunities to reach prospective customers and distributors.

The International Sanitary Supply Association Show North America 2022 runs from October 10-13, 2022 at the McCormick Place Convention Center in Chicago, Illinois.


The National Sanitary Supply Association, founded by Alfred Richter in 1923, aims to unite the cleaning industry as a community for the health of the nation. It has grown to a worldwide organization, the International Sanitary Supply Association (ISSA), with offices in the United States, Germany, Australia and China.

Over 94 years, the ISSA has been committed to enriching companies and educating employees through the connections with 9,200 distributor, manufacturer, wholesaler, service contractor, publisher, residential cleaning and associate members all over the world.


Planning for a successful outing at the trade show requires excellent organization and the ability to get a little creative. Trade shows are a big investment, so it’s important to put in your maximum effort.

Here are some tips to get the most out of the event:

Plan ahead: Get all your travel dates, flights and accommodations in order. Organize any new product launches or press releases and inform your customers of your attendance.

Prepare your sales and marketing teams: Get everyone on the same page ahead of the event, and let them know your expectations heading into the event. Consider having a prep meeting to discuss your plans and give the team any necessary documents and itinerary.

Get active on social media: Keep your existing and prospective customers in the loop by advertising the event, posting pictures before, during and after, and inviting them to visit your booth and get involved with one of your booth promotions.


The days of cheesy logo pens and beer koozies are over, with prospective customers expecting more thoughtful, higher-quality gifts and giveaways. Cost-effective promotions are necessary to maximize your investment and brand exposure at a trade show, so giving the customers what they want requires a little creativity.

If you’re going to offer promotional logo products, make them interesting. Come up with an edgy or fun design that people will want to wear.

Hold a raffle for a desirable prize that people will want to win. This small investment will be worth the leads it generates.

Provide incentives for people who will post about your booth on social media. You could even hold a contest for the most likes, best photo, etc.

Create a wheel-spin game and make it an exciting game-show experience with a variety of prizes on the offer.

Set up a wireless charging station with games to give you an opportunity to network while phones are charging up.


There’s a lot of activity and competition at a trade show, and if you want to make the most of the exposure and generate leads for your business, Xibit Solutions can help. Our talented team is ready to customize your entire trade-show experience, from creating space-saving booths that put the products in the forefront to beautiful booth designs that keep your customers flocking to you. We’ve designed booths for professionals in a variety of industries, so we’re sure we can give you an option that helps you stand out above the rest. There’s so much to do at ISSA Show North America 2021, so let us handle the booth planning and leave you to enjoy all the education and networking it has to offer.

Contact Xibit Solutions today to learn more about our customized trade booth designs and see how we can make your trade show a success!