Trade Show Tips: 3 Ways to Convert Attendees Into Clients

Conferences and trade shows can be a great way to draw attention to your brand. The following three tips will help you make the most of it.

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Interact with Potential Customers

Touch screen rentals have made interactive activities much more realistic. Attendees can play games, learn more about your brand, or use your product in a trial-based setting.

Before the Event, Personalize Content

Your customers are not faceless entities. Get an early advantage by utilizing the sending personalized invites or begin direct communication with attendees. Take advantage of social media networks to drive conference attendees to your trade show booth.

Following Up and Closing

No matter how exciting your trade show booth may be, what counts is converting potential customers into sales. Have booth visitors provide their personal information and send them a personal note to thank them. Make sure to provide links to more information about your brand and products.