When trying to make an impact at a trade show or industry event, never underestimate the benefits a well-crafted trade show display can offer. The overall trade show display design and construction should fit the brand and adhere to a certain level of quality. After all, trade show displays represent the brand using them, so a subpar trade show exhibit could easily translate to a brand that cuts corners in the minds of attendees.
For this reason and many others, trade show exhibitors should carefully deliberate about their design choices when building a trade show display. The design should be appealing, reinforce their goals of attending and provide lasting ROI through re-usable graphics and structures. If the trade show is outside, businesses may want to have a think about how they can utilize that for promotion, using modified shipping containers and designing them to the companies colors/logo will make it eyecatching for people attending. Businesses can go to this site and see what is available to them for their ideas.
Read on to learn more about how quality trade show displays can make a difference at an event and why investing in a display spells significant returns down the road.
Well-Made Trade Show Displays Communicate Well
The most important aspect of a trade show display is to “read” well to attendees. Visitors to the booth should know exactly what to engage with or where to find representatives. They should also have a clear indication of what the exhibiting brand is and what they do. Some exhibitors find that something like shop acrylic display cases at Shop Fittings Direct may give them what they need when presenting their products to their visitors. Exhibitors might also be interested in promotional materials such as cups, pens and Bulk Drawstring Bags for visiting attendees to have as gifts.
While all these elements should be considered basics, they are surprisingly hard to get right. Simple details get lost without trade show booth design expertise and experience. For instance, many trade show booths have issues with color and readability. Their logo may clash with their booth palette, or they use too low-contrast of font/background color schemes that are nearly impossible to read at a distance. Occasionally, it may be a good idea to go with some more unorthodox methods with your trade show displays. Following the latest trends is always a great way for your business to be lost in the shuffle, so it may be worth checking out some Cheap Vinyl Banners to partner with some of the latest trade show display technology so that you can get the best of both worlds.
By taking the time to design and construct a quality trade show exhibit, you can ensure that your brand and your current campaign push communicates clearly to everyone. You can also determine attractive text options that are minimalistic but pithy, giving people something to remember.
All of these factors are critical because they ensure people will not be confused or mistaken about your booth or your brand’s primary mission. Research also shows that attendees are 80 percent more likely to take notice of displays that have colorful but readable visuals.
High Quality Trade Show Display Design and Construction Makes a Solid Impression
Most likely, the goal of your trade show attendance is to network and make connections that help facilitate business. The event floor is a great place for this to happen, too. Data shows that 86 percent of trade show attendees have some sort of purchasing or decision-making authority. 46 percent tend to make purchases right there on the trade show floor.
To increase your chances of a successful encounter, your trade show booth design and graphics must do the initial talking for you. Your branding must be refined yet distinct, and every element of your booth must communicate your experience and professionalism. By incorporating high-quality graphics, interactive displays and comfortable meeting areas, you can communicate to the viewer that your brand is one worth doing business with.
Avoid Critical Trade Show Display Design and Construction Mistakes With an Expert Booth Builder
Getting trade show booth design right takes years of practice. Design principles for a quality booth are far from obvious, and many of the latest best practices help exhibitors from looking painfully dated.
Get the absolute best booth for your money by looking to a quality trade show booth builder in Las Vegas like Xibit Solutions. We provide end-to-end trade show design, build, transport, install and dismantle services. Each booth is tailored to the unique branding and values of the client, and they all use top-of-the-line materials balanced for your needs and budget. We can also determine cost-effective design elements that can be re-used to help you save.
Get exactly the booth you need to make a solid impression, get attention and be remembered when you contact us today to get started on your next display.