Exhibiting at MAGIC Las Vegas: A Booth Design Guide for Fashion Brands
MAGIC Las Vegas is one of the largest fashion trade shows in the world, drawing roughly 70,000 attendees and 4,000 exhibitors from over 120 countries each
Continue ReadingMAGIC Las Vegas is one of the largest fashion trade shows in the world, drawing roughly 70,000 attendees and 4,000 exhibitors from over 120 countries each
Continue ReadingFor most companies, outsourcing trade show booth fabrication to a specialized exhibit house is the smarter move. Building a true in-house fabrication operation requires $500,000 or
Continue ReadingTrade show booths are categorized by how many sides face the aisle and the layout’s footprint. The six main configurations are inline (linear), corner, peninsula, perimeter,
Continue ReadingTrade show booth design for tech and SaaS companies works differently than booth design for most other industries. The audience is overwhelmingly technical, decision-makers come specifically
Continue ReadingChoosing a trade show exhibit company is one of the more consequential decisions in your exhibiting program. The right partner coordinates design, fabrication, graphics, logistics, and
Continue ReadingLas Vegas has ranked as the top trade show destination in North America for 26 consecutive years, and for good reason. The city hosts roughly 24,000
Continue ReadingFor many companies, the color scheme they use has as much branding strength as their logo or the brand name itself. Just looking at a yellow
Continue ReadingLast time, we looked at some of the numbers and tips about what goes into the design and planning of a trade show exhibition booth.
Continue ReadingThere is an art and a science to trade show booth manufacturing. The materials that go into it need to be sturdy enough to survive transportation,
Continue Reading