Why Should You Consider an Interactive Trade Show Booth?
Think back to how many trade shows you’ve had a booth at or have attended. How many people did you see stopping at the booths with a nice display and sign compared to how many people were gathered at the exhibits that had something interactive happening?
In today’s world people want to interact, which is evidenced by the increase in smart phone usage at trade shows. Having an interactive exhibit is the best way to attract the most people to your booth, here are the top reasons why potential customers love interacting with brands.
Be memorable
Want to be remembered after today? Make your visitors engage their senses. Getting people involved by using their senses will cause them to wake up after that boring display they just came from. These potential clients will be more likely to call you next week about doing business if they’ve experienced something unique from your booth.
Your interactive booth will also stand out more than the others, causing people to stop by your booth. Although your cost might be higher, it will certainly be worth the investment. If not, your booth might be ignored and blend in with the rest of the crowd. Making your display stand out with games and demonstrations will draw attention and make visitors stay longer.
Use modern technology
The use of modern technology in your exhibit makes your company look up-to-date and more advanced than others. People are always drawn to the latest technology and trends. Stay on top of this by utilizing technology in your company and displaying it at trade shows to get people interested. People will not be drawn to a company that appears outdated or old fashioned.
Exciting to visitors
Visitors love interactive displays because they’ve spent the day listening to sales pitches and reading distributed materials, and need a way to become engaged. Potential customers want to have some fun and they’ll find interactive trade show exhibits more exciting than dry and bland displays. If they see others having fun, they’ll find themselves wanting to head to that display to check out what they are missing out on.
It makes customers understand your product better
Having an interactive exhibit or demonstration is the best way to prove your product works, explain its benefits and to get people excited to work with your company. This allows passersby to see and feel the product, rather than taking your word for it. You also have a chance to explain your personal story and how the product came to be, which makes the customer feel more of a connection when buying from your brand.
If you want to draw the crowds, bring a sense of adventure to the trade show and get people interested in your brand. Try an interactive exhibit at your trade show booth and watch the leads pile in. For more information on custom exhibit rentals, contact Xibit Solutions today at (702) 361-7502.
