How to Prepare to Exhibit at 2024 NBAA Business Aviation Convention & Exhibition (NBAA-BACE): Tips for Exhibitors

The NBAA Business Aviation Convention & Exhibition (NBAA-BACE) is the largest event dedicated to the business aviation industry. It showcases the latest aircraft, technology, and products, and provides numerous opportunities for professional development, networking, and leadership training. The event aims to bring together aviation professionals to discuss trends, innovations, and future directions in the industry–making it a can’t miss opportunity!

About 2024 NBAA Business Aviation Convention & Exhibition (NBAA-BACE)

2024 NBAA Business Aviation Convention & Exhibition (NBAA-BACE) is scheduled to take place from October 22-24 in Las Vegas, NV. It is the premier event for the business aviation industry, featuring the latest aircraft, innovations for the flight deck, and insights from industry leaders on the future of aviation. The event includes a variety of professional development courses, leadership training, and networking opportunities tailored for aviation professionals.

NBAA-BACE Facts and Statistics:

  • Date: October 22-24, 2024
  • Venue: Las Vegas Convention Center
  • City/State: Las Vegas, NV
  • Estimated Number of Exhibitors: Over 1,000
  • Sponsor: National Business Aviation Association (NBAA)

Who Attends NBAA-BACE?

Attendees of the NBAA-BACE include business aircraft owners, operators, manufacturers, and other aviation professionals. The demographic is diverse, featuring corporate executives, aviation department managers, pilots, and maintenance technicians. Attendees are interested in the latest advancements in aircraft technology, operational best practices, regulatory updates, and networking opportunities within the business aviation community. The event attracts a global audience, providing a platform for industry leaders to exchange knowledge and foster business relationships.

How to Exhibit at NBAA-BACE?

1. Application Process:

  • Exhibit Application: Secure your space using the online application for indoor exhibits at the Las Vegas Convention Center and the aircraft display at Henderson Executive Airport.

2. Exhibit Space Details:

  • Floor Plan: Review the exhibit floor plan for the Las Vegas Convention Center West Hall.
  • Exhibit Pricing: Explore various exhibit options, pricing details, discounts, and additional budget considerations.

3. Placement and Management:

  • Exhibit Placement: Understand the process for exhibit placement.
  • Manage Your Exhibit: After applying, plan your participation, order services for your booth, and utilize resources to ease planning.

4. Rules and Contacts:

  • Exhibitor Rules: Review and adhere to all rules to ensure a successful event.
  • Contacts: Reach out to an NBAA exhibit sales representative for more information and guidance.

Why Exhibit at NBAA-BACE?

  1. Showcase Innovations: Unveil cutting-edge aviation products and services to a targeted audience of industry professionals.
  2. Connect with Buyers: Meet and engage with qualified buyers who are actively seeking business aviation solutions.
  3. Strengthen Relationships: Build and maintain strong relationships with existing customers and industry peers.
  4. Seal Critical Deals: Take advantage of the event to finalize important business deals that will impact the year ahead.
  5. Industry Leadership: Cement your company’s status as a leader in the business aviation industry by participating in this high-profile event.

Featured Professional Development Opportunities

The 2024 NBAA Business Aviation Convention & Exhibition (NBAA-BACE) offers a unique chance for professional growth with its Professional Development Program (PDP) courses. These courses are designed to enhance leadership skills, build successful teams, and foster career growth in the business aviation industry.

PDP Courses Offered:

  1. Leadership for Aviation Professionals: Oct. 20-21
  2. Aviation Leadership: Oct. 20-21
  3. Aviation Security and Awareness Training: Oct. 21
  4. Enhancing Productivity Through Business Aviation: Oct. 21
  5. Management Fundamentals for Flight Departments Workshop: Oct. 25-26

Separate registration is required, which includes complimentary access to the NBAA-BACE exhibits and sessions. Prices range from $875 to $1,525 depending on membership and course duration.

Target Audience:

  • Industry leaders
  • Certified Aviation Managers (CAMs)
  • Young professionals (YoPros)
  • Emerging leaders
  • Business aviation professionals

Preparing to Exhibit at 2024 NBAA-BACE

Trade show exhibits are a big investment; here’s what you need to make your time successful:

We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for the show.

Set Clear Goals for Your Trade Show Experience

Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.

  • What do you hope to gain from 2024 NBAA-BACE?
  • How many attendees do you want to draw in, and how many leads do you want to generate?
  • What products do you want to showcase?
  • Are you launching a product or promoting your business?

Do Your Research

Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.

Budget and Register for Your Space

When you register for 2024 NBAA-BACE, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.

Plan Your Exhibit

The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.

Compliance and Rules

Familiarize yourself with and adhere to all 2024 NBAA-BACE rules to ensure a successful event for all participants.

Advertise Well in Advance

Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts.

Tips for Exhibiting at 2024 NBAA-BACE

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.

Planning on Exhibiting at 2024 NBAA Business Aviation Convention & Exhibition (NBAA-BACE)?

With so many aviation professionals and vendors, there’s no better place to network in the aviation industry than at NBAA-BACE 2024. This event not only provides endless opportunities for networking and business relationships, but it also features some of the top educational sessions in the field.

If you’re planning to attend, be sure you make the most of your experience and investment with a stunning booth design that showcases your brand. At Xibit Solutions, we specialize in creating a professional booth experience from start to finish, including show displays and logistics, to ensure you make a lasting impression. No matter your budget or needs, we’ll help you make your mark on the NBAA-BACE 2024 with customized planning and designs.

Contact Xibit Solutions today to learn more about our trade show booth design services and see what we can do to make the NBAA-BACE 2024 a success.