How to Prepare to Exhibit at JCK 2024: Tips for Exhibitors

By xibitsolutions Posted On January 19, 2023 Upcoming Expos No Comments

About JCK Las Vegas 2024

JCK Las Vegas 2024 is an essential event for jewelry industry professionals, offering networking opportunities, educational sessions, and a showcase of the latest trends and innovations. Scheduled from May 31 to June 3 at The Venetian Expo, it features exclusive pavilions like the Hong Kong Pavilion and addresses critical industry topics such as sustainability. Attendance is restricted to qualified individuals within the jewelry trade, emphasizing the event’s focus on professional development and industry advancements.

Date: May 31 – June 3, 2024
Venue: The Venetian Expo
City/State: Las Vegas, Nevada

Who Attends JCK?

JCK trade show is open only for qualified jewelry industry professionals with pre-approval. Qualified jewelry professionals include:

Retailers & Wholesalers
Agency
Auction House, Distributor, Industry Professionals
Appraisers
Accountants/Attorneys/Financial/Bankers
Designers, Diamond Dealers, Gemstone Buyers, Dealers, Equipment Tool Buyers, Pawnbrokers
Manufacturers’ Representatives
Non-Exhibiting Manufacturers
Students

All attendees who have not been pre-approved are required to provide documentation during the badge registration process to gain entry. Depending on the prospective attendee, the documentation required will vary. Click here to learn what registration qualifications you’ll need for JCK Las Vegas 2024.

Important to note, admission to JCK is not granted to the general public or guests 14 years or under, including infants.

How to Exhibit at JCK Las Vegas 2024

To exhibit at JCK Las Vegas 2024, you’ll be joining over 30,000 influential professionals in a vast exhibition space. This premier event is an opportunity for showcasing your brand, writing orders, and networking. Exhibitors can select from various themed neighborhoods such as Bridal, Design Collective, Diamond Plaza, and more, tailored to different market segments. The process begins by completing a form on the JCK website, after which a sales team member will contact you for placement. Exhibitors are cautioned against fraudulent debt collection schemes and advised to directly communicate with JCK representatives for any concerns.

For a detailed guide on how to exhibit and to start the application process, visit the JCK Las Vegas website.

Why Exhibit at JCK Las Vegas 2024?

Networking Opportunities: Connect with over 30,000 industry peers, including retailers, designers, and manufacturers, fostering valuable business relationships.
Extensive Exhibition Space: Utilize nearly 430,000 square feet to display your products, ensuring ample room for immersive brand presentations.
Engagement with Serious Buyers: Attract attention from dedicated professionals keen on discovering and investing in new products and trends.
Targeted Showcasing: Choose from various themed neighborhoods to position your offerings to the most relevant audience, enhancing product visibility.
Brand Visibility: Benefit from events and educational sessions, providing additional platforms to highlight your brand beyond the booth.

Featured Exhibitors

Here is a list of other companies in the jewelry industry who see the value in exhibiting at CK Las Vegas 2024:

14k – 18k GOLD EARRINGS
18 Carat House
4 G’s Trading Corp
7Elements
A&A Jewelry Supply
A&P Afarin Co Inc
A&R Creations NY
A G COLOR INC.
A.GLAM INC. & OLIVA JEWELRY
A Kleiman & Company
A Link
A-ONE GOLD & Diamond LLC

Find the complete list of exhibitors here.

Preparing to Exhibit at JCK Las Vegas 2024

Trade show exhibits are a big investment; here’s what you need to make your time successful:

We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for the show.

Set Clear Goals for Your Trade Show Experience

Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.

What do you hope to gain from JCK Las Vegas 2024?
How many attendees do you want to draw in, and how many leads do you want to generate?
What products do you want to showcase?
Are you launching a product or promoting your business?

Do Your Research

Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.

Budget and Register for Your Space

When you register for JCK Las Vegas 2024, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.

Plan Your Exhibit

The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.

Advertise Well in Advance

Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts.

Tips for Exhibiting at JCK Las Vegas 2024

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.

Planning on Exhibiting at JCK Las Vegas 2024?

With access to over 17,500 buyers and 7,500 storefronts, JCK is a must-attend trade show for any jewelry business. If you’re planning to exhibit at JCK 2023, Xibit Solutions is here to help impress your competition and customers. We can help you customize your entire trade show experience from start to finish to ensure you make the most of the time and investment with our standout booth designs, graphics, and other trade show services. To get started, contact Xibit Solutions to learn about our trade show services and how we can help you succeed.