How to Prepare to Exhibit at SHRM24 Annual Conference 2024: Tips for Exhibitors

Get ready for SHRM24 Annual Conference, the HR industry’s premier event, hosted by the Society for Human Resource Management (SHRM). This conference gathers HR professionals worldwide to explore cutting-edge practices, network, and establish valuable connections. It’s a pivotal platform for showcasing innovations, engaging with thought leaders, and advancing HR strategies.

About SHRM24 Annual Conference 

The SHRM24 Annual Conference is the world’s largest HR convention, designed to inspire and educate HR professionals. It offers a comprehensive program featuring global thought leaders, transformative sessions, and opportunities for professional networking. This event is a platform for attendees to explore innovative HR practices, stay abreast of the latest trends, and gain insights into navigating organizational change effectively.

  • Date: June 23-26, 2024
  • Venue: McCormick Place
  • City/State: Chicago, Illinois
  • Sponsor: Society for Human Resource Management (SHRM)

Who Attends SHRM24 Annual Conference?

The SHRM24 Annual Conference attracts a diverse group of HR professionals, including senior HR leaders, managers, executives, and anyone interested in the latest HR practices, trends, and solutions. Attendees come from various sectors, eager to learn, network, and discover new products and services to enhance their HR functions. This event is ideal for those looking to stay ahead in the dynamic field of human resources.

How to Exhibit at SHRM24 Annual Conference?

To exhibit at the SHRM24 Annual Conference, interested parties typically need to contact the conference organizers directly or complete an application process through the event’s website. This process usually involves selecting a booth size, location, and any additional sponsorship opportunities. Detailed instructions and rates are often provided on the SHRM conference website, where exhibitors can also find information on attendee demographics, exhibition hall hours, and setup details. For specific instructions and to start the application process, visit the SHRM24 Annual Conference website.

Why Exhibit at SHRM24 Annual Conference?

Exhibiting at the SHRM24 Annual Conference is a strategic choice for several reasons:

  • Direct Access to HR Decision-Makers: Engage with a targeted audience of HR professionals looking for solutions and innovations.
  • Brand Visibility: Increase awareness of your brand among thousands of HR practitioners and leaders from various sectors.
  • Networking Opportunities: Meet potential clients and partners in a dynamic setting focused on professional growth and development.
  • Industry Trends: Stay ahead by understanding emerging HR trends and challenges directly from the field.

Featured Keynotes

The SHRM24 Annual Conference is poised to be an enriching event with keynotes from notable personalities like Jason Sudeikis, an Emmy-winning actor, comedian, writer, and producer, and Johnny C. Taylor, Jr., the esteemed President & CEO of SHRM. These sessions are designed to inspire and provoke thought among HR professionals with insights from their diverse experiences. More speakers to be announced.

Preparing to Exhibit at SHRM24 Annual Conference

Trade show exhibits are a big investment; here’s what you need to make your time at  SHRM24 Annual Conference successful:

We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for SHRM24 Annual Conference.

Set Clear Goals for Your Trade Show Experience 

Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.

  • What do you hope to gain from SHRM24 Annual Conference? 
  • How many attendees do you want to draw in, and how many leads do you want to generate? 
  • What products do you want to showcase? 
  • Are you launching a product or promoting your business? 

Do Your Research

Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.

Budget and Register for Your Space

When you register for SHRM24 Annual Conference, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.

Plan Your Exhibit

The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.

Advertise Well in Advance

Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts. 

Tips for Exhibiting at SHRM24 Annual Conference

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation. 

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.

Planning on Exhibiting at SHRM24 Annual Conference

With so many human resources industry professionals and vendors, there’s no better place to network in the HRindustry than at SHRM24 Annual Conference 2024. This event not only provides endless opportunities for networking and business relationships, but it also features some of the top educational sessions in the field.

If you’re planning to attend, be sure you make the most of your experience and investment with a stunning booth design that showcases your brand. At Xibit Solutions, we specialize in creating a professional booth experience from start to finish, including show displays and logistics, to ensure you make a lasting impression. No matter your budget or needs, we’ll help you make your mark on the SHRM24 Annual Conference with customized planning and designs.

Contact Xibit Solutions today to learn more about our trade show booth design services and see what we can do to make the SHRM24 Annual Conference a success.