Attending a trade show is an excellent way to get your brand out into the world and generate new leads and sales. If you’re in communications technology, there’s no better place for you than International Wireless Communications Expo 2020.
Held by the Electronics Technicians’ Association International (ETA International), the International Wireless Communications Expo 2020 (IWCE 2020) is the leading event for communications technology. With over 7,000 industry professionals in one place, including the giants in the industry, IWCE 2020 gives you unprecedented access to a diverse group of professionals in multiple sectors.
Learn more about IWCE 2020 and find out why your communications technology business needs to be there.
ABOUT ETA INTERNATIONAL
Founded in 1978, ETA International represents the electronics industry, from educators and technicians to businesses and corporations. Accredited by the International Certification Accreditation Council, ETA uses vendor-neutral programs to help those in the electronics and communications industry advance knowledge and excel in the industry.
Since its founding, ETA International has issued over 150,000 technical certifications covering more than 80 certification programs in a diverse range of technology fields. You can find ETA-certified professionals employed at some of the biggest names in the industry, including Google, ESPN, Motorola and the U.S. Armed Forces.
ABOUT IWCE 2020
With professionals from public safety, utility, government, military, transportation and business enterprise sectors, IWCE offers virtually limitless opportunities to get your brand noticed by all the right people.
There are also special features and education sessions, providing you advancement in your career and networking opportunities with both up-and-comers and established industry professionals.
If you offer solutions in the following sectors, IWCE is where you need to be:
- Communications networks.
- Unmanned Aerial Vehicles (UAV).
- Land mobile radio.
- Location technologies.
- Long-term evolution.
- Radio frequency.
- Software, systems and services.
- Specialty technology.
- Test equipment.
- Towers and site equipment.
IWCE will take place March 30-April 3, 2020, with exhibits from April 1-2, 2020, at the Las Vegas Convention Center in Las Vegas, Nevada.
On each day of IWCE, there’s a bevy of different sessions that span the entire spectrum of education to improve your skills and business. These include workshops, short course and power sessions to form five days of education on every aspect of the communications industry.
The sessions are organized by track or topic, including:
- 911 and Emergency Communications.
- FirstNet and Public Safety Broadband.
- Disaster Communications.
- Interoperability and Interworking.
- Network Infrastructure.
- Planning and Preparation.
- Push-to-Talk and Future of Voice.
- Smart Cities and Critical Infrastructure.
- Transformative Tech.
- Safe Cities.
- In-Building Wireless.
- Smart X.
Special Formats are sessions that are categorized as “Executive Discussions,” which are less technical in nature and more focused on thought and theory in the industry. Some of these sessions will focus on technical assessments, while others will focus on setting policies and regulations for communications technology.
There are also two Special Interest sessions: Women of Wireless Workshop and the Smart Cities Theater and Drone Showcase.
The Townhall Meetings will be available as well, which include presentations from the association and government partners about their latest initiatives. These presentations will include professionals from the Western Fire Chiefs Association, FirstNet and InterTalk Critical Information Systems.
IWCE offers passes and packages to customize your education tracks and get the most out of your time at the conference.
In addition to the wide range of sessions, IWCE offers additional education in the following areas:
- IWCE’s Network Infrastructure Forum: This forum offers five days of sessions that showcase network connectivity and coverage. These topics will include products and services that help us stay more connected.
- ETA’s Education Forum: ETA International provides training through outside vendors in popular technologies that complement ETA certification. These include DAS and BDA design, microwave fundamentals, communications site installation, PIM testing, radio frequency, cybersecurity and much more.
EXHIBITOR MARKETING TIPS
If you plan to attend IWCE, marketing is vital to your success. Fortunately, the show’s organizers put together some marketing tips to help you succeed at this fast-paced event.
First, be sure to update your exhibitor listing for the site, directory and mobile app, so that any vendors or attendees can easily access your information and find you during the conference. You can also download IWCE logos and banners in advance, which can be incorporated into your promotional materials for use at the show.
They also recommend advertising in trade publications and company newsletters, which can be found through the list of IWCE media partners. It’s a good idea to create a special page on your site that’s dedicated to your trade show appearance, including information about the products you’ll be showcasing, your booth location and any presentations or demonstrations you may be doing.
Consider printing out an IWCE Exhibit Hall Pass to provide to your 25 top clients, which can be customized with your company information. You can also print out an attendee brochure to hand out to your customers and prospects, so they have your information for after the show.
It’s also smart to make note of your leads and follow up after the show, so you can demonstrate that you’re serious about their business and you can nurture your leads.
FITTING EVERYTHING IN
IWCE is the premier annual event for critical communications technology professionals, featuring the latest innovations and technology from over 400 exhibitors over five days. There are also short courses, trainings, workshops and power sessions, as well as hundreds of speakers across many sectors.
With so much happening, you’ll want to plan for your entire experience to be sure you fit in all that you want. Take a look at the show schedule and prioritize the sessions or speakers that matter most to you, then include them on your itinerary. You also want to give yourself some extra time for networking, demonstrations and speaking with both current clients attending and prospective clients you may meet at the show.
Of course, pre-planning will go a long way toward a successful show. Before you go, be sure to promote your exhibit and prepare all your promotional materials. If you plan on pitching to other companies or the press, get your pitch letters, product demos or materials together and be sure you have enough to go around.
STANDING OUT FROM THE COMPETITION
As much as you need to plan to fit in all that you want, you also need to position yourself as a priority to attendees. Pre-show marketing will help in drumming up buzz and anticipation for your products, but you also need a standout booth to generate more traffic at the show itself.
Bold graphics and an uncluttered space work best for differentiating yourself from your competitors. Get large logo banners that stand out across the room and attract attention, and try to keep your booth experience as streamlined and targeted as possible. Choose your most promising products to showcase, and whenever possible, include slideshows or a flash drive with your products to give visitors a taste of what else your business can do.
Overall, think like a visitor. What would catch your attention if you were experiencing all that IWCE has to offer?
You can also use our Trade Show Preparation Guide to make sure you position your business for success.
CREATE A SHOW-STOPPING BOOTH EXPERIENCE
If you plan on attending IWCE 2020, the premier show for the communications technology industry, why not work with a world-class team behind you? At Xibit Solutions, we offer a wide range of trade show services from the best minds in the business, ensuring that every aspect of your exhibit is setting you up for success.
From custom graphics and design to trade show logistics and buzz-worthy trade show booths, we’re here to help you make a lasting impression that does your brand justice and instills pride in your product. With 20 years’ experience, we have the knowledge and experience to craft your show-stopping exhibit, so let us take the load off your shoulders and make your presence spectacular. Contact us today for your free consultation and estimate!