How to Prepare to Exhibit at IPW 2025: Tips for Exhibitors

The travel industry is poised for continued growth in 2025, with domestic leisure travel expected to reach pre-pandemic levels and international inbound visits projected to increase significantly. Amidst this optimistic outlook, IPW (International Pow Wow) 2025 emerges as a pivotal event for travel professionals seeking to connect, collaborate, and capitalize on emerging opportunities.

Notably, Chicago, the host city for IPW 2025, has been named the “Best Big City in the U.S.” for the eighth consecutive year by Condé Nast Traveler, adding to the allure of this international travel trade show. This year, travelers are increasingly seeking alternative destinations to avoid overcrowding, making IPW an ideal platform for showcasing unique and less-explored travel experiences. IPW is the travel industry’s premier international marketplace and provides an unmatched platform to conduct business and build relationships.

About IPW 2025

IPW is the leading international inbound travel trade show, renowned for its role in connecting travel professionals and promoting tourism in the United States. It serves as a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from over 70 countries to promote their products, negotiate future business, and build relationships. IPW reinforces America’s position as a leading global travel destination by boosting international visitation and showcasing the best of what the U.S. offers. It is expected to generate more than $5.5 billion in future travel to the U.S., underscoring its significance in the travel industry.

IPW 2025 Facts and Statistics:

Who Attends IPW?

How to Exhibit at IPW?

To exhibit at IPW 2025, interested companies need to register through the official IPW website. The website provides detailed information about the registration process, deadlines, and fees. IPW utilizes an appointment-based system where exhibitors and buyers can pre-schedule meetings with each other through an online platform. This system facilitates focused business interactions and maximizes networking opportunities.

To find more information and register for IPW 2025, visit the official website: https://www.ipw.com/

Why Exhibit at IPW?

Exhibiting at IPW 2025 offers numerous benefits for travel industry businesses:

• Face-to-face interaction: IPW provides a unique opportunity to meet with top travel professionals and vendors in person, fostering valuable relationships and promoting products or services directly to key prospects.
• Industry insights: Attending IPW allows businesses to stay abreast of the latest trends, innovations, and best practices in the travel industry by observing competitors, attending educational sessions, and networking with peers.
• Brand visibility: Exhibiting at IPW enhances brand visibility and awareness among a highly targeted audience of travel buyers, media, and industry influencers.
• Business growth: IPW facilitates business development and lead generation through pre-scheduled appointments, networking events, and organic interactions with potential clients.
• Proven Value: 99% of exhibitors find IPW valuable to their organization, highlighting the event’s effectiveness in driving business success.
• Collaboration Opportunities: Organizations like AIANTA (American Indian Alaska Native Tourism Association) attend IPW, offering opportunities for collaboration and partnership to promote indigenous tourism.

Event Schedule

The detailed schedule for IPW 2025 is as follows:

Friday, June 13, 2025

• 8:00 a.m.-5:00 p.m. Booth Set-Up (for exhibitors with booths 10′ x 20′ or larger)

Saturday, June 14, 2025

• 8:00 a.m.-5:00 p.m. Booth Set-Up
• 8:00 a.m.-5:00 p.m. Destination Experiences Registration Desk
• 8:00 a.m.-5:30 p.m. Registration Hours
• 8:00 a.m.-5:30 p.m. Press Room Hours
• Varies. Ad Hoc Meetings, Brand Activations
• Varies. Destination Experiences for Buyers

Sunday, June 15, 2025

• 8:00 a.m.-12:00 p.m. Destination Experiences Registration Desk
• 8:00 a.m.-5:00 p.m. Booth Set-Up
• 8:00 a.m.-5:30 p.m. Registration Hours
• 8:00 a.m.-5:30 p.m. Press Room Hours
• 8:30 a.m.-4:00 p.m. IPW Press Brunch and Tours
• Times Vary. Destination Experiences for Buyers
• 9:00 a.m.-2:00 p.m. Tourism Cares’ Meaningful Travel Experience with IPW
• 9:30 a.m.-12:30 p.m. Brand USA Global Trends and Market Insights
• 7:00-10:00 p.m. Choose Chicago Opening Event – The Field Museum

Monday, June 16, 2025

• 8:00-8:45 a.m. Brand USA Media Breakfast and Press Conference
• 8:00 a.m.-5:00 p.m. Registration Hours
• 8:00 a.m.-5:00 p.m. Press Room Hours
• 9:00-10:15 a.m. Business Appointments
• 9:10 a.m.-4:30 p.m. Brand USA Media Marketplace
• 10:20-11:30 a.m. Networking and General Session
• 11:45 a.m.-12:20 p.m. Business Appointments
• 12:30-1:45 p.m. Brand USA Lunch
• 2:00-4:35 p.m. Business Appointments
• 4:35-5:30 p.m. Open Networking

Tuesday, June 17, 2025

• 8:00 a.m.-5:00 p.m. Registration Hours
• 8:00 a.m.-5:00 p.m. Press Room Hours
• Morning. Press Conferences
• 9:00-10:15 a.m. Business Appointments
• 10:20-11:30 a.m. Networking Session and Open Appointments
• 11:45 a.m.-12:20 p.m. Business Appointments
• 12:30-1:45 p.m. New York City Tourism + Conventions and Broadway Inbound Lunch
• 2:00-4:35 p.m. Business Appointments
• 4:35-5:30 p.m. Open Networking

Wednesday, June 18, 2025

• 8:00 a.m.-4:00 p.m. Registration Hours
• 8:00 a.m.-4:00 p.m. Press Room Hours
• Morning. Press Conferences
• 9:00-10:15 a.m. Business Appointments
• 10:20-11:30 a.m. Networking Session and Open Appointments
• 11:45 a.m.-12:20 p.m. Business Appointments
• 12:30-1:45 p.m. Experience Kissimmee Lunch
• 2:00-4:35 p.m. Business Appointments
• 4:35-5:15 p.m. Open Networking
• 4:40 p.m. American Express $10,000 Buyer Prize Drawing
• 4:45-6:30 p.m. Booth Teardown
• 7:00-10:00 p.m. Illinois Office of Tourism Closing Event – Navy Pier

Thursday, June 19, 2025

• 8:00 a.m.-5:00 p.m. Booth Teardown
• Varies. Post-FAM Tour Departures

Preparing to Exhibit at IPW 2025

Trade show exhibits require significant investment, and careful preparation is crucial for maximizing returns. Here’s what you need to make your time at IPW 2025 successful:

• Booth Design: A well-designed booth is essential for attracting attention and effectively showcasing your brand. Consider incorporating interactive elements, high-quality visuals, and comfortable spaces for meetings and demonstrations.
• Lead Generation: Develop a strategy for capturing leads and engaging with potential clients. This may involve interactive displays, contests, giveaways, and a system for collecting contact information.
• Maximizing ROI: Set clear goals and objectives for your participation in IPW 2025. Track your progress, measure your results, and analyze your return on investment to optimize future trade show strategies.
• Cost Savings: Remember to order complimentary furniture through Freeman by the deadline of May 19, 2025, to avoid incurring extra costs.

Tips for Exhibiting at IPW 2025

• Engage attendees: Create an inviting and interactive booth experience to draw attendees in. Use engaging visuals, product demonstrations, and knowledgeable staff to spark conversations and generate interest.
• Promote your brand: Leverage IPW’s marketing and promotional opportunities to increase your brand visibility. Consider sponsoring events, participating in press conferences, and utilizing social media to connect with attendees.
• Media Engagement: IPW offers valuable opportunities to connect with international and domestic media through pre-scheduled appointments and the Media Marketplace. Utilize these opportunities to gain exposure and promote your brand to a wider audience.

Planning on Exhibiting at IPW 2025?

With a multitude of travel professionals and vendors in attendance, IPW 2025 offers unparalleled networking opportunities within the travel industry. This event not only provides endless avenues for networking and building business relationships but also features top-tier educational sessions in the field.

If you plan to attend, ensure you maximize your experience and investment with a captivating booth design that effectively showcases your brand. Choose a booth design and logistics provider that aligns with your brand image and budget. Prioritize professional presentation and efficient logistics for a successful IPW experience.

Contact Xibit Solutions today to learn more about our trade show booth design services and see what we can do to make your IPW a success.