If you’re a professional in the residential or light commercial construction industries, such as homebuilding, remodeling or realty, the National Association of Home Builders International Builders’ Show is the place for you. This is America’s largest residential construction industry trade show, bringing together over 60,000 professional tradespeople in the industry.
Learn more about the National Association of Home Builders International Builders’ Show (IBS), a massive residential housing construction trade event for manufacturers and suppliers of home construction products and services, and see why your business needs to be there.
ABOUT THE NATIONAL ASSOCIATION OF HOME BUILDERS
The National Association of Home Builders (NAHB) is an organization dedicated to the American dream of housing opportunities for all, as well as to the professional success of those who build communities. Each year, NAHB members construct roughly 80% of new homes built in the United States.
With over 700 state and local associations and more than 140,000 members in homebuilding, remodeling and related specialties, NAHB is the voice of America’s housing industry. NAHB ensures that accessible, safe and affordable housing is a national priority by serving members’ business needs and starting campaigns for laws and regulations that protect homeowners.
NAHB has many affiliate organizations as well, including Home Innovation Research Labs, which develop, test and evaluate new materials and equipment to improve the affordability of American housing. The workforce-development arm, HBI, provides education and job training for individuals in the building industry. The National Housing Endowment is the philanthropic arm of the organization, which is dedicated to helping the housing industry develop more effective approaches to homebuilding, enhance training opportunities and increase the knowledge of the workforce.
NAHB is also a founding partner and member of the International Housing Association, which works to improve homebuilding all over the world through educational and entrepreneurial opportunities.
INTERNATIONAL BUILDERS’ SHOW 2020
Hosted by NAHB, a nationally recognized trade association that promotes policies that make housing a national priority, the International Builders’ Show is America’s largest annual residential housing construction trade event. This event not only attracts supplies of construction products and services, as well as tradespeople in the industry, but it also offers the world’s largest market of residential building materials. In fact, the International Builders’ Show achieved almost $350 billion in annual construction expenditures in the past.
The show consists of over 600,000 square feet of exhibitor space that features over 1,400 of the top manufacturers and suppliers in the industry. Roughly a third of these exhibitors are international as well, bringing in innovations and achievements from 30 different countries across the world.
The International Builders’ Show is open to professional tradespeople in homebuilding, remodeling, architecture and building material distribution. It takes place Jan. 21-23, 2020, at the Las Vegas Convention Center in Las Vegas, Nevada.
For the 2019 event, the International Builders’ Show featured twice-daily keynote addresses from thought leaders in the homebuilding industry. These professionals are known for transforming their companies and offering innovative solutions to the critical issues in the housing industry. The idea behind these keynote addresses is to explore the unique challenges and topics that are most important for our audience and most relevant to the current market.
Keynote speakers for 2020 will be announced leading up to the show dates.
Tech Byte sessions are a unique educational opportunity to discover the latest technological innovations, applications, platforms and products up close and personal. Each Tech Byte session is interactive, including “how-to” demonstrations to ensure complete understanding of the topic. Speakers will also be available for further questions, small-group work and extended demonstrations to deepen the audience’s understanding of the practical aspects of these tech tools.
The Tech Byte sessions include topics and technology like:
- Real-time tours.
- Blogging and vlogging.
- Data analysis.
- 3D camera technology.
- Virtual reality and augmented reality.
- Social media.
For IBS 2020, a second stage will be added to the show for more presentations, more speakers and more educational opportunities.
Education is at the forefront of IBS 2020, with over 130 sessions in seven different industry tracks. Several speakers and sessions are completely new for 2020 as well, ensuring that viewers get a fresh perspective and a full range of education.
Some of the session tracks include:
- 55+ housing.
- Business management.
- Custom building.
- Community planning.
- Emerging issues.
- Multifamily homes.
- Sales and marketing.
There’s also a series of special sessions, which are presentations that put a spotlight on the leading voices and trends within the industry. These sessions include designing dos and don’ts, the ABCs of leadership, customer experience and the 2020 housing and economic outlook, giving you a full range of education from every aspect of the industry.
Sessions and spotlight sessions are shorter educational experiences that are designed to reach a broad audience, but if you prefer more in-depth training, master sessions are available as well. These three-hour programs provide comprehensive education and discussion of specific industry topics.
Some of the IBS featured Master Workshops include:
- 10 Ways to Shorten the Buying Cycle.
- Reimagining Tomorrow’s Homes & Neighborhoods: Attainability, Amenities & Great Design.
- The Digital Transformation of a Home Builder.
HIGH-PERFORMANCE BUILDING ZONE
With nationally acclaimed instructors and building science experts, attendees of the High-Performance Building Zone will experience the practical, real-world application of building science in the housing industry.
Throughout the week, the stage will feature half-hour interactive demonstrations that showcase various components, methods, tips and tricks for high-performance building techniques and practices. These will include HVAC, insulation, wall systems, floors and other products designed specifically for high-performance building.
The Demonstration Stage features a variety of 30-minute live, interactive demonstrations to showcase various components and methods used in high-performance building techniques. The Building Performance Lab shows a finished model home with cutaways and see-through sections, so you can see how all these high-performance systems work in action.
NETWORKING AND ENTERTAINMENT
The IBS show may be focused on advancing your knowledge of the building industry and furthering your business goals, but that doesn’t mean you can’t have fun. Throughout the week of the show, IBS offers plenty of fun events to help you relieve stress and interact with colleagues and thought leaders in the industry.
The most anticipated events of IBS 2020 include:
- Design & Construction Week Opening Ceremonies with basketball-legend-turned-businessman Earvin “Magic” Johnson.
- The official IBS house party at Las Vegas’ hottest nightclub, OMNIA Nightclub at Caesars Palace.
- Meeting of the Members for NAHB members.
- IBS Young Pro Party for those 40 and under at On the Record at Park MGM
- IBS Closing Spike Concert featuring the Doobie Brothers at the Paradise Event Center.
There are several awards ceremonies as well, recognizing such achievements as the Best in American Living, Best of IBS, Multifamily Pillars of Industry and Professional Women in Building.
MAXIMIZE YOUR TRADE SHOW EXHIBIT
Trade shows are jam-packed events that are filled with opportunities for industry networking, generating leads, making sales and building connections. IBS is no different, but all the educational and entertainment possibilities make it even more difficult to maximize your experience and get all you can out of your exhibit.
No matter what your goal is for the show, such as increasing conversions, driving leads or increasing your brand awareness, be sure to clearly define them before the show. Trade shows are on a fast track, so you’ll need to be clear with yourself and your team about what goals are realistic, achievable and appropriate for the venue.
Time management is of utmost importance at an event like this as well. Whether you want to stay with your booth and talk to as many prospects as possible or balance your time between educational sessions, booth marketing and networking with colleagues at a nightclub, making a schedule will ensure you give yourself the appropriate amount of time for all you want to accomplish.
You can also extend the time your trade show experience works for you by taking diligent notes before, during and immediately following the event. Photos, videos, interviews, quotes, testimonials and other media from the event will help you create impressive post-show content that informs your current followers and draws in new customers.
GET PROFESSIONAL GUIDANCE FROM XIBIT SOLUTIONS
At the largest homebuilding industry show in the country, you’ll be competing for the attention of customers among hundreds of other businesses, so you’ll need a design that catches the eye of the many attendees.