How to Prepare to Exhibit at International Baking Industry Exposition (IBIE) 2025: A Guide for Exhibitors
If you’re in the grain-based food industry, there’s no better place to showcase your brand and build new relationships than the International Baking Industry Exposition. As the industry’s largest and most important trade event in the Western Hemisphere, IBIE brings together the best minds to experience the newest innovations, network, and participate in cutting-edge conference sessions.
About the International Baking Industry Exposition 2025
The International Baking Industry Exposition, or IBIE, is a nonprofit event produced by the International Baking Industry Exposition, LLC, and supported by the American Bakers Association (ABA), the Retail Bakers of America (RBA), and the Bakery Equipment Manufacturers and Allieds (BEMA). Founded in 1920 by ABA and BEMA, IBIE serves as a vital platform for connecting bakers with vendors and providing opportunities for knowledge exchange and innovation. All proceeds benefit the grain-based food industry.
IBIE 2025 will take place at the Las Vegas Convention Center in Las Vegas, Nevada, from September 13-17, 2025. The main Expo Hall will be open to attendees from Sunday, September 14 through Wednesday, September 17, 2025, utilizing the North and West Halls of the LVCC.
Expo Hall Hours:
- Sunday, September 14: 10:00 am – 5:00 pm
- Monday, September 15: 10:00 am – 5:00 pm
- Tuesday, September 16: 10:00 am – 5:00 pm
- Wednesday, September 17: 10:00 am – 3:00 pm
Why Exhibit at IBIE 2025?
Each year, over 20,000 professionals from every aspect of the baking industry come together at IBIE to form new relationships and create opportunities for their business. Remarkably, 32% of these attendees only make time for IBIE and not other trade events, making this your one chance to get in front of them.
At IBIE, you’ll meet with key decision-makers from companies worldwide. The majority of attendees (88%) are in positions to approve or recommend purchases and represent significant buying power, with 23% enjoying purchasing budgets over one million dollars.
IBIE also brings industry professionals from over 100 countries, accounting for nearly 30% of total attendees. This offers large-scale growth opportunities and the chance to get your brand in front of a global audience.
Preparing to Exhibit at International Baking Industry Exposition 2025
Whether you’re a veteran of the industry or attending IBIE for the first time, preparing for a trade show can be challenging. From pre-show planning to the trade booth display, many moving pieces need to come together for a successful experience.
Here are essential tips to help you make the most of IBIE 2025:
Start planning early: Application processes began in January 2024, with a priority selection phase for ABA, BEMA, and RBA members. Even if you missed early deadlines, spaces are available on a first-come, first-served basis.
Understand the all-in-one pricing: IBIE 2025 features an all-in-one pricing model that includes your exhibit space, unlimited material handling, complimentary lead retrieval, and exhibitor badges. This helps with budgeting and eliminates unexpected costs.
Generate leads before you arrive: Reach out weeks prior to the event using the Exhibitor Marketing Toolkit provided by IBIE. Personalized invitations with your unique 20% discount code (EXH + Your Booth Number) can drive traffic to your booth.
Schedule appointments: Set up meetings with leads and business contacts in advance to ensure you can fit them into your busy show schedule.
Be strategic with your networking: Be assertive but courteous. Consider collaborating with complementary vendors to expand your reach and build partnerships.
Take advantage of educational opportunities: For 2025, all exhibitor badges include complimentary access to standard IBIEducate sessions, offering valuable professional development for your team.
Promote your presence before, during, and after: Use the promotional materials provided in the Exhibitor Marketing Toolkit, including social media graphics, press release templates, and email signatures.
Book official accommodations: Use onPeak, the official housing partner, to secure discounted rates and earn priority points for future IBIE shows.
Create a Booth That Stands Out
With so many exhibitors and attendees, your booth needs to stand out from the crowd. Use your company’s colors to distinguish your booth from neighbors, avoid visual clutter, and ensure you have large, legible graphics that can be seen clearly from across the exhibit hall.
Consider these additional strategies:
Design for impact and compliance: Create a visually appealing booth while strictly adhering to IBIE booth construction rules regarding height, sightlines, and finished surfaces.
Plan effective demonstrations: Use presentation boards, binders, slideshows, or videos to showcase your products and catch the interest of passing attendees.
Staff strategically: Ensure your booth is adequately staffed with knowledgeable team members trained on products, messaging, and lead capture systems.
Capture leads efficiently: Master the complimentary lead retrieval system provided with your booth package to collect valuable prospect information.
Follow up promptly: Have a clear plan for personalized follow-up with all captured leads after the show closes.
Create a Showstopping Experience With Xibit Solutions
If you’re planning to attend IBIE 2025 in Las Vegas, you’ll need a showstopping booth experience from start to finish. At Xibit Solutions, we have over 20 years of experience bringing business owners’ visions to life with custom trade show exhibits that demand attention and attract thousands of attendees.
We’ll work closely with you to craft a booth layout, graphics, and aesthetic look that perfectly communicates your brand and helps your trade show booth experience run smoothly. Our comprehensive approach includes:
- Expert design team bringing fresh perspectives and innovative ideas
- In-house production to maintain quality control and cost-effectiveness
- Efficient shipping to the Las Vegas Convention Center
- Professional setup using trade show-approved union laborers
- Post-show dismantling and support
Exhibiting at IBIE 2025 is an opportunity your business can’t afford to miss, so let us take the stress out of the equation and make your trade show presence spectacular! Contact us today to learn more about our customized trade booth design services and see what we can do for you.
Maximize Your Investment at IBIE 2025
Success at IBIE requires strategic planning and execution:
Review the Exhibitor Services Manual (ESM) for all detailed logistical information, rules, and deadlines for ordering essential services.
Consider sponsorship opportunities to increase your visibility beyond your booth space. Options range from high-impact branding like show bags ($17,500) to smaller investments like IBIEducate session sponsorships ($1,000).
Participate in show features like the Innovation Showcase to highlight new products and the BEST in Baking Awards to gain recognition.
Prepare for move-in/out logistics with move-in dates September 10-13, 2025, and move-out September 17-20, 2025.
IBIE 2025 represents a critical gathering for the global grain-based food industry. By approaching participation with strategic planning and a focus on delivering value to a highly motivated audience, exhibitors can effectively leverage this powerful platform to achieve significant business objectives.
Request a quote from Xibit Solutions today, and let our experienced team help you create a memorable trade show exhibit that perfectly represents your brand at IBIE 2025.
