How to Prepare to Exhibit at NADA Show 2024: Tips for Exhibitors

Discover the pinnacle event of the automotive industry, the National Automobile Dealers Association Show (NADA Show), where global professionals, dealers, manufacturers, and service providers unite. With a legacy of influence spanning decades, this event shapes the automotive future. Offering unrivaled networking, knowledge exchange, and innovation display, the NADA Show is a prime opportunity for exhibitors to connect, gain insights, and showcase products to an enthusiastic audience.

Ready to make a lasting impression, forge meaningful connections, and stay at the forefront of automotive innovation? Read on to discover how to prepare for a remarkable exhibition at NADA Show 2024.


Key Takeaways: How to Prepare for NADA Show 2024

  • NADA Show 2024: Prime automotive event uniting global professionals, shaping industry trends.
  • Networking Hub: Connect, gain insights, and showcase innovations at NADA Show, Feb 1-4, 2024, Las Vegas Convention Center.
  • Attendee Diversity: Dealer Principals, Managers, international participants, Allied Industry reps.
  • Easy Registration: Online or mail, secure your spot promptly.
  • Exhibit Benefits: Strengthen brand, access decision-makers, tailored communication.
  • Keynotes: Insights from Jon Taffer, Danica Patrick, Kurt Warner, Geoffrey Pohanka, and Gary Gilchrist.


About NADA Show 2024

Get ready for the NADA Show 2024!

NADA Show 2024, hosted by the National Automobile Dealers Association (NADA), is set to take place at the Las Vegas Convention Center in Las Vegas, NV, from February 1st to 4th, 2024. It’s the ultimate gathering for automotive professionals, offering a platform for industry leaders, dealers, manufacturers, and service providers to converge and explore the latest trends and innovations in the automotive world.

NADA Show 2024 Facts and Statistics:

  • Date: February 1 – 4, 2024
  • Venue: Las Vegas Convention Center
  • City/State: Las Vegas, Nevada
  • Sponsor: National Automobile Dealers Association
  • Exhibitors: +10,000 dealerships

Who Attends NADA Show?

NADA attracts key decision-makers from the automotive industry right to your doorstep. Among the 5,914 potential dealer and manager prospects, the breakdown is as follows:

  • 42% Dealer Principals
  • 57% Managers
  • General Manager: 52%
    • Marketing Manager: 22%
    • New Vehicle Manager: 7%
    • Internet Manager: 7%
    • Service Manager: 6%
    • Pre-owned Manager: 4%
    • Parts Manager: 2%

Additionally, the event is also attended by:

  • 3,459 representatives from the Allied Industry
  • 1,096 international participants


How to Exhibit at NADA Show 2024?

Registering for NADA Show 2024 is easy and offers flexible options. Here’s how to get started:

Online Registration:

  1. Click on the “Member” or “Non-member” button above to access the online registration portal.
  2. Follow the prompts to complete your registration and secure housing online. If available, you can immediately book your hotel.
  3. Within minutes, you’ll receive a confirmation of your transaction.

Registration by Mail:

  1. Download and complete the Registration and Housing form.
  2. Submit the form along with your payment (check or credit card information) to the following address:

NADA Registration and Housing
Attn: Accounting Dept.
8484 Westpark Drive
Suite 500
Tysons, VA 22102

Important Notes:

  • While you can pay registration fees by check, a credit card is necessary to guarantee your hotel reservation.
  • If paying by check, ensure that you mail the check and form together. Make checks payable to “NADA.”
  • Forms received without payment will not be processed.
  • Once your mailed form is received, expect a confirmation email from NADA/ATD Registration and Housing within three to five business days. This email will include both your registration and housing details and will also serve as your receipt.

Navigating the registration process for NADA Show 2024 is designed to be convenient and efficient, allowing you to secure your spot and accommodations promptly. For more information, click here.

Why Exhibit at NADA Show?

Participating in the NADA Expo offers a host of compelling reasons to boost your business’s success in the automotive industry. This premier marketplace is exclusively tailored to franchised new-car dealerships, providing a unique platform for face-to-face interactions that transcend traditional business transactions. Here are the top benefits of exhibiting, as highlighted by our valued exhibit partners:

  1. Connect with Prospective Customers: Forge meaningful relationships and engage with potentialclients on a personal level, fostering trust and credibility that digital interactions often lack.
  2. Strengthen Your Brand: Showcase your brand prominently, reinforcing its presence and resonance in the minds of attendees.
  3. Cultivate Customer Relationships: Bolster your connection with existing customers, solidifying loyalty and paving the way for lasting partnerships.
  4. Direct Access to Decision Makers: Seize the opportunity to directly engage with thousands of high-level Dealer Executives and influential Industry Leaders.
  5. Targeted Communication: Tailor your messaging to address the specific needs and concerns of your target market, enhancing the relevance and impact of your interactions.
  6. Stay Informed: Gain insights into emerging industry trends and developments, staying ahead of the curve and positioning your business as an informed leader.
  7. Business-to-Business Connections: Foster valuable B2B connections that can drive collaborations, partnerships, and mutually beneficial opportunities.
  8. Competitive Edge: Analyze your competitors’ strategies and offerings, gaining a competitive edge and refining your approach.
  9. Real-Time Deal Closures: Facilitate on-the-spot deal closures, capitalizing on the energy and momentum of the event to seal agreements.

Exhibiting at the NADA Show extends beyond the conventional business realm, offering a holistic experience that combines networking, brand building, market insights, and direct sales potential. Elevate your business’s trajectory by participating in this influential automotive showcase.


Featured Keynotes

Get ready to be inspired by the remarkable speakers headlining the NADA Show 2024 Main Stage. These distinguished individuals, industry experts, and motivational figures will share invaluable insights on business innovations, solutions, and strategies to propel your dealership forward. Here’s a sneak peek into the captivating lineup:

  • Jon Taffer
    Embark on a transformative journey with Jon Taffer, hospitality industry expert and “Bar Rescue” executive producer. Gain insights into personal and business growth, self-honesty, and focusing on what truly matters.
  • Danica Patrick
    Experience a captivating conversation with racing legend Danica Patrick. Learn about breaking barriers, health and wellness, balanced living, and her passion for food and wine.
  • Kurt Warner
    Hall of Fame quarterback Kurt Warner’s story goes beyond football, emphasizing dignity, faith, and philanthropy. Explore his journey from adversity to success on and off the field.
  • Geoffrey Pohanka
    Meet Geoffrey Pohanka, 2023 NADA Chairman and Chairman of Pohanka Automotive Group. Discover his insights on shaping the future of dealerships through generations of dedication.
  • Gary Gilchrist
    Learn from Gary Gilchrist, 2023 NADA Vice Chairman and President of Gilchrist Chevrolet Buick GMC, Inc. Gain valuable insights from his long-standing involvement in the automotive industry.


Tips for Exhibiting at NADA Show 2024

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.


Planning on Exhibiting at NADA Show 2024?

With so many automotive professionals and vendors, there’s no better place to network in the automotive industry than at NADA Show 2024. This event not only provides endless opportunities for networking and business relationships, but it also features some of the top educational sessions in the field.

If you’re planning to attend, be sure you make the most of your experience and investment with a stunning booth design that showcases your brand. At Xibit Solutions, we specialize in creating a professional booth experience from start to finish, including show displays and logistics, to ensure you make a lasting impression. No matter your budget or needs, we’ll help you make your mark on the NADA Show 2024 with customized planning and designs.

Contact Xibit Solutions today to learn more about our trade show booth design services and see what we can do to make the NADA Show 2024 a success.