How to Prepare to Exhibit at RE+ 2024: Tips for Exhibitors

Originally known as Solar Power International, RE+ has evolved significantly over the years to include a broader range of clean energy technologies and stakeholders. The show is designed to foster business growth and innovation, offering numerous networking opportunities, educational sessions, and exhibitions. It serves as a crucial meeting point for industry leaders, policymakers, and technologists to exchange ideas, showcase new products and technologies, and discuss strategies to drive the industry forward.

About RE+ 2024

RE+ 2024 is a dynamic event that epitomizes the breadth of the modern clean energy industry. Celebrating its 20th anniversary, the event is set to take place in Anaheim, California, and is structured to cater to professionals across various sectors including solar, energy storage, hydrogen, microgrids, electric vehicle infrastructure, and wind energy.

RE+ 2024 Facts and Statistics:

• Date: September 9 to September 12, 2024
• Venue: Anaheim Convention Center
• City/State: Anaheim, California
• Sponsors: Smart Electric Power Alliance (SEPA) and the Solar Energy Industries Association (SEIA)

Who Attends RE+ 2024?

RE+ 2024 attracts a diverse group of attendees primarily composed of professionals and stakeholders from the clean energy industry. The demographics include commercial buyers, sellers, manufacturers, suppliers, consultants, and policymakers who are engaged with solar energy, energy storage, hydrogen, microgrids, electric vehicle infrastructure, and wind energy sectors.

Participants are generally individuals interested in advancing the clean energy market, focusing on innovation, sustainability, and business development within the sector. They are keen on networking, gaining insights into the latest technological advancements, and participating in discussions that shape policy and best practices in the clean energy landscape. The event serves as a crucial platform for professionals looking to enhance their knowledge, explore new opportunities, and collaborate on strategic initiatives aimed at driving the industry forward.

How to Exhibit at RE+ 2024?

If you’re planning to secure a booth, it’s a good idea to contact the sales team as soon as possible since booth pricing and availability can vary. They can provide detailed information about the different types of booths, their locations, and any additional services you might need. Here are a few more tips for moving forward:

1. Discuss Options: When you speak with the sales team, discuss all available options for booth types and locations. Ask about what’s included with each booth type, such as any additional promotional opportunities or amenities.
2. Budget Planning: With the starting price at around $53 per square foot, calculate your needed space and budget accordingly. Consider other potential costs like travel, accommodation, and shipping of materials.
3. Book Early: Popular events like RE+ can sell out quickly, especially preferred booth locations, so it’s beneficial to finalize your booking early.
4. Prepare Your Materials: Start planning your booth setup, marketing materials, and any product demos or presentations you intend to showcase.
5. Engage with Attendees: Think about pre-event marketing strategies to maximize your visibility at the event. This might include outreach through social media, email newsletters, or partnering with the event for additional exposure.

Why Exhibit at RE+ 2024?

Exhibiting at RE+ 2024 offers numerous advantages for businesses and professionals in the clean energy industry. Here are some compelling reasons to consider participating:

1. Industry Visibility: As the largest and most comprehensive clean energy event in North America, RE+ provides a significant platform to showcase your products and services to a targeted audience. Exhibiting at this event places your brand in front of thousands of industry professionals and potential customers.
2. Networking Opportunities: The event attracts a diverse group of attendees from all sectors of the clean energy industry, including top decision-makers, experts, and influencers. This presents a valuable opportunity to build business relationships, find new partners, and engage with potential clients and investors.
3. Educational Benefits: RE+ is known for its extensive programming that includes workshops, seminars, and panel discussions. Exhibitors can gain insights into the latest industry trends, technologies, and best practices. It’s also an opportunity to share your own expertise and thought leadership.
4. Market Expansion: By participating in RE+ 2024, you can expand your market reach. The event draws attendees from over 110 countries, offering a global platform to introduce your brand and products to new markets.
5. Competitive Analysis: The event gathers the major players in the clean energy sector, providing a unique chance to assess the competition, understand market dynamics, and identify trends that are shaping the industry.
6. Lead Generation: With thousands of attendees, RE+ is an excellent venue for lead generation. The event environment, designed for business and innovation, encourages attendees to explore new products and technologies, leading to direct sales opportunities and long-term leads.
7. Supporting the Industry: Proceeds from RE+ events support the expansion of the energy industry through research and education activities, and advocacy efforts by SEPA and SEIA. By exhibiting, you contribute to these initiatives, supporting the overall growth and sustainability of the clean energy sector.

Preparing to Exhibit at RE+ 2024

Preparing to exhibit at RE+ 2024 involves several steps to ensure you make the most of your participation. We’ve created this comprehensive Trade Show Preparation Guide, which you download for free, to help you prepare for the show.

Set Clear Goals for Your Trade Show Experience

Asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.

• What do you hope to gain from RE+ 2024?
• How many attendees do you want to draw in, and how many leads do you want to generate?
• What products do you want to showcase?
• Are you launching a product or promoting your business?

Do Your Research

Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.

Budget and Register for Your Space

When you register for RE+, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.

Plan Your Exhibit

The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.

Advertise Well in Advance

Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts.

Tips for Exhibiting at RE+ 2024

Exhibiting at RE+ 2024 can be a major boost for your business if done right. Here are some tips to help you maximize your experience and return on investment:

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future.

Planning on Exhibiting at RE+ 2024?

With so many clean energy professionals and vendors, there’s no better place to network in the clean energy industry than at RE+ 2024. This event not only provides endless opportunities for networking and business relationships, but it also features some of the top educational sessions in the field.

If you’re planning to attend, be sure you make the most of your experience and investment with a stunning booth design that showcases your brand. At Xibit Solutions, we specialize in creating a professional booth experience from start to finish, including show displays and logistics, to ensure you make a lasting impression. No matter your budget or needs, we’ll help you make your mark on the RE+ 2024 with customized planning and designs.

Contact Xibit Solutions today to learn more about our trade show booth design services and see what we can do to make the RE+ 2024 a success.