How to Exhibit at Offshore Technology Conference 2025: Tips for Exhibitors

If you’re in the business of offshore resources and environmental solutions, the Offshore Technology Conference (OTC) is the event you can’t afford to miss. Scheduled for May 5-8, 2025, at NRG Park in Houston, Texas, OTC 2025 is the premier gathering for energy professionals worldwide. This conference is designed to inspire collaboration, foster innovation, and advance the technical and scientific knowledge base of the offshore energy industry.

Learn more about the Offshore Technology Conference 2025 and discover why you should exhibit to position your brand at the forefront of the offshore energy sector.

SPONSORING ORGANIZATIONS

OTC is organized by 13 nonprofit academic, scientific, and professional organizations dedicated to advancing offshore resources and related environmental matters. These sponsoring organizations include:

• American Association of Petroleum Geologists (AAPG)
• American Institute of Chemical Engineers (AIChE)
• American Institute of Mining, Metallurgical, and Petroleum Engineers (AIME)
• American Society of Civil Engineers (ASCE)
• American Society of Mechanical Engineers (ASME)
• Institute of Electrical and Electronics Engineers, Oceanic Engineering Society (IEEE-OES)
• Marine Technology Society (MTS)
• Society of Exploration Geophysicists (SEG)
• Society for Mining, Metallurgy & Exploration (SME)
• Society of Naval Architects and Marine Engineers (SNAME)
• Society of Petroleum Engineers (SPE)
• The Minerals, Metals & Materials Society (TMS)
• Brazilian Institute for Oil, Gas and Biofuels (IBP)

ABOUT THE OFFSHORE TECHNOLOGY CONFERENCE

The Offshore Technology Conference is a premier industry event, featuring technical presentations, thought leaders, industry professionals and up-and-coming products and services in the offshore technology industry. By attending, you’ll have access to leading-edge technical information as well as applications and innovations in oil, gas and renewable technologies that are enhancing the industry.

This colossal event offers opportunities for the global sharing of technology, knowledge, best practices and products among industry leaders, buyers, investors and entrepreneurs.

WHY EXHIBIT AT OTC 2025?

Exhibiting at the Offshore Technology Conference (OTC) offers unparalleled opportunities for companies to showcase their capabilities, connect with key industry players, and stay ahead in the dynamic offshore energy sector. Here are several benefits your company can gain by participating:

1. Industry Exposure

OTC provides a prime platform to showcase your products, services, and expertise to a focused audience of industry professionals. Whether you’re targeting potential customers, partners, investors, or decision-makers, OTC helps you increase your company’s visibility and establish a strong presence in the energy sector.

2. Networking Opportunities

Join a diverse gathering of professionals, including suppliers, contractors, operators, and industry experts. OTC creates an environment for meaningful interactions, enabling you to build valuable relationships, foster partnerships, and explore future business opportunities.

3. Market Intelligence

OTC serves as a hub of industry knowledge, offering insights into the latest trends, technological innovations, and regulatory developments. By attending technical sessions, panel discussions, and presentations, your team can gain market intelligence to inform business strategies and drive innovation.

4. Lead Generation

With a global audience actively seeking solutions and advancements in offshore energy, OTC is a prime venue for lead generation. Exhibiting allows you to engage directly with prospects, conduct product demonstrations, and gather valuable contact information to expand your customer base and drive sales.

5. Brand Building

A strong presence at OTC reinforces your company’s brand identity. Through a well-designed booth, impactful marketing materials, and engaging presentations, your company can enhance its reputation, boost credibility, and strengthen recognition as a leader in the industry.

6. Competitive Advantage

OTC offers an opportunity to benchmark against competitors by observing their offerings and strategies. Gain insights into the competitive landscape, identify industry gaps, and refine your own marketing and business development efforts to stay ahead.

7. Product and Service Showcase

Showcase your latest products, equipment, and technologies in a tangible way. OTC allows attendees to experience your offerings firsthand, enabling you to highlight unique features, competitive advantages, and innovations that set your company apart from the competition.

Exhibiting at OTC 2025 is more than a marketing opportunity—it’s a chance to position your company at the forefront of the offshore energy industry. Make the most of this global platform to drive growth, connect with industry leaders, and solidify your reputation as a key player in the sector.

SPOTLIGHT ON TECHNOLOGY AWARD

Each year, the Offshore Technology Conference celebrates the leading innovators in the industry with the Spotlight on Technology awards program. Participants enjoy many benefits, including recognition on the official news release, website and social media platforms, an on-site awards ceremony with media, a spread in the on-site program, a customized banner for the exhibit floor and the liberty to use the OTC Spotlight on New Technology logo for the calendar year.

The conference also offers the Spotlight on New Technology Small Business Award, which includes the same benefits, along with recognition for being an innovative business.

DISTINGUISHED ACHIEVEMENT AWARDS EVENT

The Distinguished Achievement Awards Event is a highlight of the conference. During the show, the Distinguished Achievement Awards recipients are recognized in a ceremony and have the opportunity to network with other professionals. With the sponsorship from industry-leading companies, the event has raised over $2 million for worthy organizations.

TIPS FOR EXHIBITING AT OTC 2025

A trade show exhibit is a significant investment, but there’s no better way to get your business in front of the right people. You can gain leads, sell products or services and forge valuable relationships within the industry.

If you want to make the most of your time exhibiting at a huge conference like the Offshore Technology Conference, here are some tips:

• Set goals: Before you exhibit, it’s important to set specific and measurable goals for what you hope to achieve. This may be the number of qualified leads, sales of a product or service or business partnerships.
• Choose the right event: There are so many industry shows you could attend, so be sure to do your research and make sure the show has the people and businesses that you want to meet and the educational opportunities that will benefit you.
• Make a calendar: Trade shows can get busy, so it’s important to prepare a calendar to ensure you gain all that you want from the show. Pay attention to deadlines for marketing materials, publications, awards ceremonies, networking events and educational sessions. Before the show, start promoting your attendance and connect with businesses or leaders through email or social media to plan a meeting during the conference.
• Get a booth early: The earlier you book your booth, the better your location will be. It’s good to have a booth by the entrance or near refreshments, which will give you a lot of opportunities to attract foot traffic. You should familiarize yourself with any restrictions on your booth size, Wi-Fi access and other logistical aspects.
• Bring enough people: If you’re planning on attending meetings or educational sessions, it’s important to bring enough staff to ensure your booth is attended at all times. You don’t want to miss an opportunity for an employee to connect with a visitor because no one was there.
• Pack strategically: Be sure to bring pens, pencils, scissors, tape, extension cords, bottled water, snacks and other supplies to avoid any setbacks.

You can also use our Trade Show Preparation Guide to make sure you position your business for success.

CREATE A SHOW-STOPPING BOOTH EXPERIENCE

With over 2,300 exhibits and 60,000 professionals in the energy industry, the Offshore Technology Conference is a must-attend trade show for your offshore technology business. Whether you want to showcase products or network with other professionals, this is premier industry event.

PLANNING ON EXHIBITING AT THE OFFSHORE TECHNOLOGY CONFERENCE 2025?

If you’re planning to exhibit at the Offshore Technology Conference 2025, Xibit Solutions can ensure you make the most of the time and investment with standout booth designs, graphics and other trade show services. We specialize in customized designs for a variety of industries to help business owners capture the attention of their audience. Contact us today to learn about our trade show services and how we can help you succeed!