How to Prepare to Exhibit at Cosmoprof North America 2025: Tips for Exhibitors
Cosmoprof North America (CPNA) is the leading B2B beauty trade show in the Americas. Recognized for its dynamic growth and unique programs, this premier event offers the entire beauty industry an opportunity to come together to forge new relationships and foster collaborations. As part of the larger Cosmoprof network—a 360° worldwide platform engaging over 500,000 professionals and 10,000 exhibitors globally—CPNA has established itself as a key event for beauty professionals targeting the Americas market. If you’re considering exhibiting at CPNA in 2025, here’s what you need to know to prepare for success.
Show Dates and Location
Cosmoprof North America will be held in Miami Beach, Florida at the Miami Beach Convention Center from January 21-23, 2025. This marks a significant change from previous Las Vegas locations, providing new opportunities for exhibitors to connect with the LATAM market. The show hours are as follows:
- Tuesday, January 21, 2025: 10 AM–6 PM
- Wednesday, January 22, 2025: 10 AM–6 PM
- Thursday, January 23, 2025: 10 AM–3 PM
The Miami show has experienced significant growth since its inception. In its inaugural edition, the show celebrated 19,000 visits and featured over 700 exhibitors.
Who Attends Cosmoprof North America?
CPNA attracts a diverse range of beauty industry professionals from around the world, particularly from the LATAM region. In 2024, the Miami show had over 19,000 attendees from 115 countries. Some of the notable retailers, distributors, and brands that attend include:
- D’Mujeres (Ecuador)
- Domeril (Uruguay)
- Duke Cannon (Canada)
- ECosmetics (USA)
- National Beauty Ireland (Ireland)
- Neiman Marcus (USA)
- OhLolly (USA)
- Parlux Fragrances (USA)
- Revlon (USA)
Attendees also include buyers from major retailers, distributors seeking new products, salon/spa owners and managers, manufacturers looking for new solutions, and press and influencers covering the latest industry trends.
How to Exhibit at CPNA
To exhibit at Cosmoprof North America 2025, follow these steps:
- Contact the CPNA Sales Team: Reach out to the appropriate sales manager based on your company’s location and products:
- For domestic companies (United States, Canada, or Mexico), contact Toni Davis for Skin and Cosmopack sections (Toni.Davis@informa.com) or Trisha Thiede for Hair and Nail sections (Trisha.Thiede@informa.com)
- For Central or South America companies, contact John Lederer (John.lederer@informa.com)
- For international companies with headquarters outside the Americas, contact the international team at international@cosmoprof.it
- Register as an Exhibitor: Visit the official Cosmoprof North America website for comprehensive instructions and application details.
- Choose a Booth Package: Select a booth package that meets your needs and budget from the various options available.
- Plan Your Exhibit: Design your booth, select products to showcase, and plan any demonstrations or promotional activities. Check out our trade show booth design services for inspiration and professional assistance.
Be sure to take advantage of early bird pricing, available until November 21st.
Benefits of Exhibiting
Exhibiting at CPNA offers numerous advantages for beauty brands:
- Brand Exposure: Showcase your products to a large and influential audience of beauty professionals
- Lead Generation: Connect with potential customers and partners in a focused environment
- Networking Opportunities: Meet industry leaders, peers, and potential collaborators
- AI-Powered Matchmaking: Utilize CPNA’s AI platform to connect with brands and suppliers aligned with your goals
- Market Trends Insight: Gain valuable insights into emerging trends and consumer preferences
- New Product Launches: Introduce new products to a wide, targeted audience
- Educational Opportunities: Attend educational sessions with C-Suite executives and thought leaders
- International Sales Development: Access resources for expanding your international reach, particularly in the Americas
Special Features at CPNA 2025
CPNA 2025 will feature several special areas and programs:
- Cosmopack North America: The only event in the Americas fully dedicated to the beauty supply chain, featuring raw materials, private label and contract manufacturing, packaging, machinery, and other solutions
- The Beauty Vanities: A dedicated space showcasing newer brands with limited SKUs
- CosmoTalks: Educational sessions with industry leaders in both English and Spanish
- Entrepreneur Academy: A one-day intensive conference on January 21st, designed to equip beauty entrepreneurs with essential business tools and insights
Preparing to Exhibit at CPNA 2025
Set Clear Goals for Your Trade Show Experience
Ask yourself these questions to develop a focused strategy:
- What do you hope to gain from exhibiting at CPNA 2025?
- How many attendees do you want to draw in, and how many leads do you want to generate?
- What products do you want to showcase?
- Are you launching a new product or primarily promoting your existing business?
Do Your Research
Since you can’t attend everything, maximize your time by focusing on the expos and educational events most likely to include your target audience. Identify key buyers and distributors in advance using CPNA’s matchmaking tools.
Budget and Register for Your Space
When registering, find out all you can about your space:
- Its location on the floor
- Other exhibitors nearby
- Typical traffic patterns in the area
- What’s included in the space (lighting, furnishings, etc.)
Plan Your Exhibit
Avoid a cluttered booth by deciding who you want to reach and what products, demonstrations, and promotional materials are best suited to their needs. If targeting multiple audiences, consider showcasing products with broad appeal. For creative trade show booth ideas, visit our inspiration gallery.
Advertise Well in Advance
Start promoting your attendance months before the show through:
- Social media campaigns
- Website announcements
- Press releases
- Email marketing to your customer base
Use the official CPNA attendee list to reach new customers before the show even starts.
Tips for a Successful CPNA Exhibition
Engage on Social Media
Use social media platforms to share information about your exhibit, build anticipation for your product launches, and share behind-the-scenes content. Be sure to use the show’s official hashtags to join the online conversation.
Draw the Crowd
Create an interactive experience through:
- Games or digital experiences
- Contests or raffles to collect visitor information
- Product demonstrations
- Unique visual displays that showcase your brand identity
Bring Promotional Materials
Allocate budget for comprehensive promotional materials:
- Business cards
- Product information sheets
- Pricing guides
- Brochures and catalogs
- Digital presentations
Keep Staff at Your Booth
While attending networking events and educational seminars is valuable, ensure your booth is never empty. Have sufficient team members to maintain a presence throughout show hours and engage visitors effectively.
Follow up With Attendees
Post-show follow-up is crucial for converting leads:
- Take detailed notes during the event to personalize follow-ups
- Categorize leads by priority and interest level
- Follow up promptly while the connection is fresh
- Note any opportunities for improving your exhibit strategy at future events
Sustainability at CPNA
Sustainability is increasingly important in the beauty industry. Consider incorporating sustainable practices in your exhibit design and product presentations, aligning with CPNA’s commitment to promoting eco-friendly initiatives.
Planning on Exhibiting at CPNA 2025?
With thousands of beauty professionals and vendors, CPNA provides unparalleled networking opportunities in the beauty industry. This event features not only business connections but also top educational sessions led by industry experts like TikTok’s Ajay Salpekar and Maliq Hill, Google’s Sam Mintz, and Beauty Inc.’s Jennine Fine.
To make the most of your investment, you need a stunning booth design that effectively showcases your brand. At Xibit Solutions, we specialize in creating professional booth experiences from start to finish, including show displays and logistics, to ensure you make a lasting impression. Whether you’re a first-time exhibitor or a seasoned participant, our experienced team can help you navigate the complexities of trade show planning and execution.
Our comprehensive approach handles every aspect of your booth experience, from initial design concepts to final dismantling, allowing you to focus on engaging with potential customers and achieving your marketing goals. No matter your budget or needs, we’ll help you make your mark at CPNA 2025 with customized planning and designs.
Consider our cost-effective trade show booth rental options if you’re looking for flexibility without the long-term investment of a custom booth purchase.
Request a quote today to learn more about our trade show booth design services and see what we can do to make Cosmoprof North America 2025 a success for your brand.
