How to Prepare to Exhibit at Las Vegas Souvenir & Resort Gift Show 2025: Tips for Exhibitors

If you’re looking for a place to source new products, find out what’s trending, and network with top companies in the souvenir and resort industry, the Las Vegas Souvenir & Resort Gift Show is the premier destination. As the largest souvenir and resort trade show in North America, this event provides unparalleled opportunities to showcase your products to qualified buyers.

About Las Vegas Souvenir & Resort Gift Show 2025

The Las Vegas Souvenir & Resort Gift Show stands as the largest and most comprehensive event for the souvenir, resort, and gift industry in North America. The 2025 show is scheduled for September 16-19 at the Las Vegas Convention Center’s South Hall in Las Vegas, Nevada.

Organized by Clarion Events, this premier trade show features over 1,300 booths showcasing thousands of products across numerous categories including destination-specific items, resort wear, t-shirts, beach and coastal products, nautical themes, lake, mountain, and lodge goods, ski-themed products, logo merchandise, shell items, jewelry, fashion accessories, food products, toys, games, and more.

Who Attends This Premier Trade Show

The Las Vegas Souvenir & Resort Gift Show attracts leading retailers from throughout the country and western region, including decision-makers with the authority to source new inventory and place orders. The show is reserved for trade professionals only, ensuring that exhibitors connect with serious, qualified buyers.

Attendees typically include buyers from:

• Zoos and aquariums
• Resort and hotel gift shops
• Lake, lodge, and mountain gift shops
• Specialty stores
• Airport gift shops
• Cruise lines and casinos
• Coastal resort gift shops
• Museum gift shops
• Theme parks and attractions
• National parks
• General souvenir shops

These buyers come specifically to discover top-selling products, find unique items to differentiate their stores, and establish relationships with vendors. This concentrated audience of motivated buyers makes the show an efficient platform for high-volume lead generation and business development.

Securing Your Exhibition Space

To participate in the 2025 show, you’ll need to navigate the formal application process through the official show website: lvsouvenirshow.com. While specific 2025 application details may not be available yet, the typical process involves:

1. Completing an online exhibitor application or requesting an exhibitor prospectus
2. Providing detailed company information and product descriptions
3. Submitting your application to Clarion Events for review
4. Upon approval, proceeding with booth selection and contract finalization

Acting early offers significant advantages, including priority booth placement and inclusion in early promotional materials. When selecting your booth location, consider factors such as:

• Proximity to entrances/exits
• Location of main aisles
• Nearness to restrooms or food service areas
• Placement relative to specialized pavilions (like Made in America, Native American Pavilion, or the Emerging Marketplace)

Remember that exhibiting represents a substantial investment beyond the basic booth rental fee. Your budget should account for:

• Booth space rental
• Mandatory fees (drayage, basic booth structure)
• Optional booth services (electricity, internet, furniture rental)
• Indirect costs (shipping, travel, accommodations, marketing materials)

Pre-Show Planning Strategies

Success at the Las Vegas Souvenir & Resort Gift Show demands meticulous planning well before the event begins:

Marketing and Outreach

• Develop and execute a targeted pre-show marketing campaign several weeks or months before the event
• Invite existing and prospective customers with personalized communication
• Utilize email marketing, social media channels, and the show’s official hashtags
• Ensure your company information is updated in the show directory

Appointments and Scheduling

• Don’t rely solely on walk-up traffic
• Proactively schedule meetings with high-priority buyers and existing clients
• Utilize exhibitor portals, official matchmaking services, or direct personal outreach
• A pre-booked schedule ensures meaningful conversations with target contacts

Logistics Planning

• Confirm shipping arrangements and deadlines for booth materials and products
• Book travel and accommodation for staff early to secure better rates
• Develop detailed plans for booth setup, including required tools and personnel assignments
• Prepare all necessary promotional materials, catalogs, price lists, and samples

Creating Winning Booth Displays

At the largest souvenir and gift show in the country, your booth needs to stand out immediately. Here are strategies to create memorable displays:

Design Principles

• Create booth environments that are professional, inviting, and aligned with your brand identity
• Ensure clear signage, good lighting, and an intuitive layout
• Design displays that mimic how products would appear in a retail environment
• Use your space wisely, showcasing only your most unique and interesting products

Visual Merchandising Tips

• Arrange products in themed, color-coordinated displays that aren’t overcrowded
• For seasonal merchandise, organize by season to create visual interest
• If displaying jewelry or accessories, use complementary home décor items as display elements
• Pay attention to neighboring booths and find ways to differentiate your display

Interactive Elements

• Consider incorporating demonstrations or interactive elements
• Plan limited-time show specials or promotions to encourage on-site orders
• Have staff wear or use products when appropriate to showcase their appeal

During and Post-Show Tactics

Making the most of your investment requires effective strategies during and after the show:

Lead Management

• Implement a robust system for capturing and qualifying leads
• Utilize badge scanners or lead retrieval apps available through official vendors
• Train staff to ask qualifying questions about needs, timeline, budget, and purchasing authority
• Take detailed notes during conversations for effective follow-up

Networking Opportunities

• Take advantage of any organized networking events like evening receptions or happy hours
• Schedule time to walk the show floor and identify potential partnerships or complementary businesses
• Attend relevant educational sessions or keynotes to gain industry insights

Follow-Up Strategy

• Execute prompt, personalized follow-up for every lead generated
• Categorize leads based on quality and potential (Hot, Warm, Cold)
• Initiate follow-up within days of the show’s conclusion
• Analyze your ROI by comparing exhibiting costs against leads generated and sales closed

Partner with Xibit Solutions for Your Exhibition Needs

With over 20 years of experience in the trade show industry, Xibit Solutions can help you create a standout presence at the 2025 Las Vegas Souvenir & Resort Gift Show. Our comprehensive “one-step solution” handles every aspect of your trade show experience:

• Expert design team bringing fresh perspectives and innovative ideas
• In-house production maintaining control over quality and cost
• Efficient shipping logistics to the Las Vegas Convention Center
• Professional installation and dismantling services using trade show-approved union laborers

Whether you need a unique booth design or options to maximize your space, our team can create the perfect solution tailored to your specific needs and budget. Let us handle the logistical details so you can focus on what matters most – connecting with buyers and growing your business.

Ready to create a memorable booth experience at the 2025 Las Vegas Souvenir & Resort Gift Show? Request a quote today to discuss your exhibition needs.