How to Prepare to Exhibit at SUPERZOO 2025: Tips for Exhibitors

SUPERZOO is one of North America’s largest pet retail events, where pet professionals gather to discover the latest products, trends, and engage in networking. The 2025 edition represents a significant opportunity for businesses in the pet industry to showcase their products, connect with buyers, and stay ahead of market trends. As Las Vegas’ premier trade show exhibit company, Xibit Solutions has helped numerous pet industry businesses create memorable booth experiences that drive results at SUPERZOO. Here’s what you need to know about preparing for this important industry event.

SUPERZOO 2025 Facts and Statistics

Here are the key details about SUPERZOO 2025:

• Trade Show Dates: August 13-15, 2025
• Educational Program Dates: August 12-13, 2025
• Venue: Mandalay Bay Convention Center, Halls A-F, 3950 Las Vegas Blvd. South, Las Vegas, NV 89119
• Estimated Attendance: Over 20,000 pet professionals, including more than 10,000 buyers
• Sponsor: World Pet Association

Who Attends SUPERZOO?

SUPERZOO attracts a diverse range of qualified pet industry professionals. The event maintains a strict trade-only policy, limiting attendance to “pet professionals engaged in the buying of pets, pet products or providing pet services to consumers.”

The qualified attendee base includes:

• Retailers: Independent pet stores, multi-unit chains, online retailers, and specialized stores
• Distributors/Wholesalers: Companies involved in distributing finished pet goods and livestock
• Service Providers: Professional groomers, veterinarians, and other pet service businesses

What makes this audience particularly valuable is their purchasing power – over 50% of attendees report annual purchasing budgets exceeding $100,000. The show consistently represents over 3,800 unique buying companies each year, including approximately 1,320 international buyers.

How to Exhibit at SUPERZOO 2025

To secure your place at SUPERZOO 2025, you’ll need to follow these steps:

1. Application and Registration: Visit the official website at www.superzoo.org and use the “Become an Exhibitor” call-to-action. While the exact opening date for 2025 exhibitor registration isn’t specified, it’s advisable to initiate the process early for the best booth locations.
2. Booth Options and Selection: Review the available booth options, which range from standard inline and island spaces to specialized options like the “Emerging Brands” Kiosk – a turnkey solution featuring a 3ft x 5ft branded kiosk structure ideal for newer companies.
3. Consider Your Location: The show floor is organized into distinct themed areas or pavilions, each catering to specific product categories:
   • Natural & Health
   • Emerging Brands
   • Specialty & Lifestyle
   • Groomer’s Marketplace
   • International Pavilion
   • Aquatics, Birds, Reptiles & Small Animals
   • Farm and Feed
4. Complete Contract and Payment: Once you’ve selected your booth type and location, you’ll need to complete the contract and payment process. Adhering to deadlines is critical throughout the exhibiting process to avoid penalties or missed opportunities.
5. Review the Exhibitor Manual: This comprehensive resource contains essential information about show rules, deadlines, official vendors, and marketing opportunities. Pay close attention to deadlines for services like electricity, internet, and furniture rental.

Why Exhibit at SUPERZOO 2025?

Exhibiting at SUPERZOO 2025 offers multiple strategic advantages for pet industry businesses:

• Extensive Exposure: With over 20,000 attendees, including 10,000+ buyers, SUPERZOO provides massive visibility for your brand and products.
• Qualified Leads: The strict trade-only admission policy ensures that your interactions are predominantly business-focused, maximizing the efficiency of your sales efforts.
• Networking Opportunities: The event facilitates connections through both informal interactions on the show floor and structured networking events, including daily gatherings, the popular SUPERZOO Beach Party, and targeted events like the Retailer & Emerging Brands Mini Golf function.
• Product Launch Platform: The event is an ideal stage for launching new products and showcasing innovations to an audience actively seeking “the latest innovations” and “newest trends.” The New Product Showcase draws significant attention from attendees eager to discover the latest innovations in the pet industry.
• Market Intelligence: Walking the show floor allows for firsthand discovery of emerging trends, new product categories, and evolving consumer preferences. Attending the 65+ educational sessions provides deeper insights into retail strategies, marketing tactics, e-commerce trends, consumer behavior, and technical skills like grooming.

Preparing to Exhibit at SUPERZOO 2025

Successful participation at SUPERZOO requires thorough preparation:

1. Register and Book Your Space Early: Secure your booth space as soon as registration opens to get the best location. Early registration can often secure a better location or a discount.
2. Plan Your Booth Design: Create a booth that not only stands out visually but is also functional for demonstrating products and facilitating conversations. Consider factors like flow, signage, product displays, and interactive elements.
3. Prepare Your Product Showcase: Decide which products to highlight and consider entering new products in the New Product Showcase for additional exposure.
4. Develop Your Pre-Show Marketing: Promote your presence through company website, social media channels (using official show hashtags), and email signatures. Send targeted email invitations to key customers and prospects, encouraging them to visit your booth.
5. Plan for Logistics: Ensure you have planned for shipping, setup, and breakdown of your booth. Check the exhibitor manual for deadlines and services available for order, such as electricity, internet, and cleaning.
6. Schedule Key Meetings: Proactively reach out to high-priority buyers, distributors, or potential partners to schedule dedicated meetings at your booth or during networking events.
7. Prepare Your Staff: Ensure your team is well-prepared, knowledgeable about the products, and trained on how to engage effectively with booth visitors. Consider scheduling shifts so your booth is always active but not overcrowded.
8. Develop a Lead Capture System: Implement a consistent method for capturing lead information. Options include renting official badge scanners, using a dedicated lead capture app, or employing well-designed paper forms. Train staff to move beyond simple badge scanning with key qualifying questions to understand a prospect’s potential and priorities.

Tips for Exhibiting at SUPERZOO 2025

Here are some practical tips to help you make the most of your SUPERZOO experience:

Engage on Social Media

Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.

Draw the Crowd

Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.

Bring Promotional Materials

Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.

Keep Staff at Your Booth

At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.

Leverage Special Events

SUPERZOO 2025 features several special events worth planning for:

• Daily Networking Events: Held throughout the trade show floor, offering regular, informal opportunities to connect.
• SUPERZOO Beach Party: A signature evening event held at The Mandalay Beach, featuring food, beverages, a DJ, live music, and a relaxed atmosphere conducive to mingling.
• Retailer & Emerging Brands Networking Event: An exclusive gathering held at Swingers crazy golf within Mandalay Bay, specifically connecting exhibitors from the Emerging Brands area with retail buyers in a fun, interactive setting.

Follow up With Attendees

Following up with your leads is almost as important as planning for the show itself. Take notes during the event to be sure you remember everyone in all the chaos, and take the time to note any opportunities for a smoother event experience in the future. Implement a prompt and systematic post-show follow-up process. Speed is often critical in converting trade show leads. Personalize communication based on the notes taken during interactions, and prioritize follow-up efforts based on lead qualification level.

Planning on Exhibiting at SUPERZOO 2025?

With so many pet retail professionals and vendors, there’s no better place to network in the pet industry than at SUPERZOO 2025. This event not only provides endless opportunities for networking and business relationships, but it also features some of the top educational sessions in the field.

If you’re planning to attend, make sure you maximize your investment with a booth design that truly showcases your brand. At Xibit Solutions, we specialize in creating exceptional trade show booth designs from concept to completion. Our comprehensive approach includes:

• Custom booth design tailored to your brand and objectives
• Professional installation and dismantling services
• Complete logistics management
• On-site support throughout the event

As a Las Vegas-based company with over 20 years of experience, we understand the local venue requirements and can help you navigate the complexities of exhibiting at Mandalay Bay Convention Center. Our in-house production capabilities allow us to offer competitive pricing without compromising on quality.

Don’t miss the opportunity to make a lasting impression at the largest pet retail event in North America. Contact Xibit Solutions today to learn how we can help you create a memorable SUPERZOO 2025 experience that drives results for your business. Request a quote now to get started!