Proper Preparation: The Key to a Successful Trade Show

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Trade shows are a great chance to meet prospective clients and investors, and can make a huge impact on the success of your company. But with so many businesses exhibiting at trade shows, it can be difficult to stand out from the crowd. The secret to finding success at a trade show begins before you step into the convention hall. Preparation for a trade show is just as important as the trade show itself, providing the foundation for your business to succeed. Here are three helpful preparation tips that will help you maximize the impact your company has at a trade show.

1. Set a Strategy

Figure out what your company wants to achieve at a trade show, and strive towards that goal. Whether promoting a new product line, getting people to sample your product or simply exhibiting just to meet new customers, it is important that you go into a trade show with a game plan. Don’t overwhelm show attendees with your company’s entire product line, emphasize the products you want people to know about. By going into a trade show with a plan of attack, you will feel more comfortable and can focus on achieving your goals, rather than fret over minor details.

2. Capture an Audience

The goal of exhibiting at a trade show is to meet potential customers and make them actual customers. Make sure to create some sort of list with the names, email addresses and phone numbers of all your booth attendees that can be used to contact them after the show has ended. Think about offering a promotional item that will make people want to come to your booth, but be careful it isn’t something they can find at other stands, such as pens or candy. Capturing your audience is a vital aspect of winning the trade show game.

3. Design Your Booth

Making your booth stand out begins with figuring out the specifics of your booth. Contact the event organizer and find out specific details like the size of your booth, is a table provided, etc. Print out eye-catching graphics that suit your company and bring supplies to hang them on the walls. Plan out where graphics will go around your booth, with smaller posters and signs closer to the front so people walking by will be able to read them. Remember to bring enough booth materials for the entire run of the trade show, ensuring that every attendee receives the same treatment.

By utilizing these tips, you will be fully prepared and ready to succeed at a trade show. If you want help designing your trade show booth, or are interested in a custom trade show booth, contact Xibit Solutions at (702) 361-7502.