Looking to make a splash at your next trade show and stand out from the crowd? Read on for how to create custom trade show displays that leave a strong impression with prospective clients.
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Trade Show Relevance
Does the trade show you plan on attending target the right audience for your business? If possible, attend the previous year’s show before signing on as an exhibitor. Also, ask the organizer for visitor demographics. Will you be comfortable going head-to-head with direct competitors?
Location, Location, Location
A good stand location is crucial for custom trade show displays to maximize visibility. Choose a stand that’s close to where attendees congregate and socialize, such as outside conference rooms, near refreshment booths, or areas where visitors can rest or network.
Be a Speaker
Try to get a speaker slot at the trade show. Rather than use it as a sales pitch, audiences will be more receptive to a talk that doles out objective and educational advice. Consider having a customer speak with you, explaining how he or she overcame a problem by using your product.
For more tips on trade show booth displays, contact Xibit Solutions at 702.361.7502.