If you’re looking for a place to source new products, find out what’s trending and network with some of the top companies in your industry, a trade show is the place for you. For those in the souvenir and resort industry, there’s no better place than the Las Vegas Souvenir & Resort Gift Show.
Hosted by Urban Expositions, this premier souvenir trade show features thousands of products in many categories, including beach, mountain and ski-themed products, all in the city best known for travel and tourism. Learn more about the LV Souvenir & Resort Gift Show, the nation’s largest souvenir and resort trade show.
About Urban Expositions
Located in Kennesaw, GA, Urban Expositions manages a portfolio of 35 events across six sectors. Beginning with the Philadelphia Gift Show, Urban Expositions established itself as a leader in the souvenir and gift industry.
Now, Urban Expositions has expanded its event offerings into other sectors, including art, aviation, gaming, food service and other areas.
Las Vegas Souvenir & Resort Gift Show
The LV Souvenir & Resort Gift Show attracts leading retailers throughout the country and western region, including:
- Resort and Hotel Gift Shops.
- Lake, Lodge and Mountain Gift Shops.
- Specialty Stores.
- Surf Shops.
- Airport Gift Shops.
- Cruise lines.
- Coastal Resort Gift Shops.
- Ski Shops.
- Mail-Order Catalogs.
- Museum Gift Shops.
- Theme Parks and Destination Gift Shops.
- National Parks.
- General Souvenir Shops.
This unrivaled selection of wholesale souvenir and resort products makes this the top trade show for the industry, attracting prestigious buyers from all over the country. Buyers come here to stay ahead of trends, source new products and meet with suppliers, so there’s no better way to get your business in front of the right people.
The 13th annual Las Vegas Souvenir & Resort Gift Show is hosted from September 25 to 28, 2018, at the Las Vegas Convention Center.
MSA/ZAG Special VIP Invitation for Museum, Zoo and Aquarium Shops
Museum, zoo and aquarium shops are invited to enjoy a complimentary hot breakfast during an open panel discussion of the industry’s top retailers. During this event, attendees will gain valuable insight into retail sales marketing, business-building strategies and other success tips for non-profit retailers.
Whether you’re an exhibitor or an attendee, there are plenty of marketing opportunities with such a prestigious event.
Native American Pavilion
New for 2018, the Native American Pavilion will bring together Native American artisans and other Native American suppliers in a range of merchandise categories, including food, apparel, artwork, jewelry, music and health and beauty. The diverse artisan work comes from many different tribes, such as the Cherokee, Creek, Hopi, Laguna, Mohawk, Lakota, Navajo, Santa Clara, Santo Domingo, San Ildefonso, Zuni, Acoma and Apache, among others.
The Native American vendor list keeps growing, but the following vendors are confirmed for the 2018 show, including:
- Bolton Inc.
- Foutz Trading Company.
- Kachina House.
- Kiernan Enterprises.
- First American Traders.
- Lawrence Vargas.
- Nuwati Herbals, Inc.
- Rabbit, Bill & Traci.
- Rio Grande Wholesale.
- R.L. Fox Company.
- Shiprock Trading Post.
- Shotridge Studios.
- Supersmith Inc.
- Taos Drums.
- Trickster Company.
In addition to this product variety, there will also be pop-up displays to learn how to display Native American merchandise effectively and daily “powwow” demonstrations to learn music, drumming, storytelling and much more.
Emerging Marketplace Pavilion
Responding to requests for more artisan work and unique merchandise, the LV Souvenir & Resort Gift Show will feature the Emerging Marketplace. This new addition to the show will feature the newest retail tourism goods and services from designers, artisans and inventors spanning a unique cross-section of the souvenir industry.
The goal of this marketplace is to connect new companies, emerging artisans and other wholesalers with the biggest souvenir and resort retailers looking for new and interesting products.
Made in America Pavilion
The increased demand for American-made goods brought a new section to the souvenir show. The Made in America Pavilion features only American-made products, goods and resources in a range of categories, such as gifts and home accents.
This makes it much easier for retailers to find the American-made goods they want, while wholesalers benefit from exposure and marketing in this specialized category.
Souvenirs and gifts are often associated with the beach and resorts, so it can be difficult for buyers to find products and merchandise that are unique and eye-catching. The Boardwalk section of the souvenir show features a range of new and interesting products with a beach theme.
Representatives from surf shops, island resorts, cruise lines, coastal shops and other nautical gift shops can find swim and beach apparel, board sport apparel and equipment, beach-themed gifts and décor, logo merchandise and even boutique gifts, all in one place. Buyers have access to the newest trends in the market, while wholesalers can get their unique vision out in front of the right audience.
New Exhibitors for 2018
The LV Souvenir & Resort Gift Show adds new exhibitors each year. Here are some of the new exhibitors for 2018, including:
- Basket Weaving 101.
- Eye Catching Jewelry LLC.
- Pura Vida Bracelets.
- StudioStone Creative.
- My Dog Nose It.
- Creative State Apparel.
- Roll *A* Royal.
- Sunflower Food Company.
- Headbands of Hope.
- Cellar Door Candles.
- Jenteal Soaps.
- Albanese Confectionery.
Urban Expositions Marketing Kit
With registration, exhibitors will benefit from the Urban Expositions marketing kit, which is a comprehensive marketing campaign that is designed to target the best buyers and bring them to the show. This kit includes a multi-level direct mail campaign that reaches thousands of retailers across the nation, telemarketing campaigns with targeted buyer relations, on-site buyer services, advertising and public relations in key industry publications and a digital marketing campaign. Exhibitors also receive free marketing materials, such as a personalized registration URL, stickers and postcards.
There’s also a Goody Bag Giveaway, which includes free samples of your product to distribute to buyers, and a Gift Basket Giveaway, which promotes your products to winning buyers. The gift basket can include products, company merchandise, themed materials or anything else that will catch the attention of the buyer.
Prepare for the Show
Whether you’re a first-time exhibitor or you’ve attended trade shows for a while, it’s always best to go in prepared. Here are some tips to put your best face forward at this competitive souvenir show:
- Invite your existing and prospective customers to the show. Follow up with your postcard invitation or email with your personalized URL code.
- Log your company ID and access code into the show directory. Be sure that all your company information is updated.
- Plan promotions to encourage retailers to place an order at the show.
- Prepare and send a press kit to the show.
- Educate your booth staff on any new products and prepare them for show conduct/etiquette.
- Plan your follow-up and thank you notes for after the show, and make sure you have an efficient means of collecting customer information.
- Pack enough catalogues, supplies, promotional materials, price lists and samples to last the entire show.
Once you arrive, the show will move quickly. You only get one chance to make an impression, and by being properly prepared, you can be sure that you get the most out of the experience, and you don’t miss out on any opportunities.
We can help! Download our Trade Show Preparation PDF to plan your event and maximize your experience.
Create Beautiful Displays
Beautiful product displays enhance interest and sales in gift shops for buyers, so those same principles apply to your booth. You’ll be surrounded by other wholesalers in your product category, which is great for your audience, but that means you need to stand out even more. If you create product displays that mimic the displays in a gift shop, it will be easier for your prospective buyers not only to notice your products, but to picture them in their own store.
Use your space wisely, and only showcase your most unique and interesting products. Buyers will have access to your full line through your catalogue. Don’t crowd your booth, but instead, focus on creating beautiful, themed displays that speak to your brand persona. Color-coordinated, uncluttered displays always grab more attention.
For instance, if you sell seasonal gifts and merchandise, arrange them in categories to make each season stand out. If you sell jewelry and home décor, consider displaying your jewelry on pillows, frames, dishes or blankets to make the display a work of art on its own, and have your booth staff wear some of your eye-catching pieces.
Most importantly, pay attention to how the booths around you are setting up their displays, so you can find a way to set yours apart.
Craft a Memorable Booth Experience with Help from Xibit Solutions
At the largest souvenir and gift show in the country, you’ll have a lot of competition, so you need your booth to grab attention immediately. Your products and displays speak for themselves, but why not get some extra help from the pros at Xibit Solutions? We have years of experience helping exhibitors create a memorable booth experience, so whether you need a unique booth design or options to maximize your space, we have a solution for you.
If you want to create the perfect booth experience at the Las Vegas Souvenir & Resort Gift Show, contact the experts at Xibit Solutions to see what we have to offer!