Large trade show exhibits are exciting and impressive. Some of the exhibits you’ll see at a show can be two stories tall and you can tell a lot of money was put into these large scale booths. While you’ll be spending more to have a massive display, is it worth it for your company to go with a large scale booth? Here is a guide to help you decide what would make the most sense for your company.
Take a look at the budget
For large trade show exhibits, your display booth is going to dazzle. The benefit to a large trade show display is that your booth is going to stand up amongst the crowd, but it’s going to cost you. You’ll be spending more on custom designs, a larger display and extra features, so be prepared to pony up if you want the most impressive display at the show.
Large vs. small trade show exhibits
It’s true that the bigger your exhibit, the higher the likelihood that your display will be stopped at and noticed. At the same time, if you have a larger display but haven’t put the necessary work into it, you’ll lose the attention of potential clients.
Make sure that if you are going to invest in a larger display, you are making it count. Find ways to keep the attention of visitors so that they stay longer at your booth. Find out what type of crowd is expected and the number of attendees to see if this group is a demographic that would make it worth to go big on your exhibit.
Make it unique
Whether you decide go big or keep it small and simple, make sure that your booth is unique. People often notice unusual displays first, so if you can find a way to stand out from the crowd, people will be drawn to your display. This is the best way to avoid blending in and being overlooked by passersby.
If you are going to choose a larger display, make sure you’re filling in all the floor space you’re allotted. You want to avoid having empty space, which shows you weren’t putting the money or effort into fully fleshing out your display. To give your company a positive image, make sure your budget is going to allow for a great exhibit, and whether or not the design requires a larger amount of space.
Ensure that you’ve clearly displayed your logo and company name, so that people can recognize your brand. People will not remember you if they have to search for your logo. Your materials, products and signs should all clearly state your company’s name to help establish your brand.
If you do choose a larger display, try to get a corner location that is accessible from different directions. This will help allow more traffic to pass by your booth. Make sure you consider set up and tear down of your booth and, if necessary, hire professional help. For more information on custom rental exhibits, contact Xibit Solutions at (702) 361-7502.