A Direct Statement can Benefit your Trade Show Display
It’s crucial that your trade show display tells visitors what your business does immediately upon first seeing the booth. Prospective clients don’t want to spend time trying to determine if your business can help them, but rather what it is your company does, what you can do for them specifically, and how your service will benefit them.
Rather than using convoluted phrases in a technical language no one understands, create a simplified message that communicates your company’s services and how you’ll enhance prospects’ businesses. A statement like “if you advertise with us you’ll reach your target audience” is simple and effective language for your trade show display.
Put yourself in clients’ shoes and ask the following:
- If I didn’t know my company existed, how would I figure out what we do?
- How can I help people who do know about our company better understand our services?
- How can I simplify our core message?
- Are there existing misunderstandings about what we do?
- Do people inherently know our company’s value?
- Do people misunderstand who we are and our company’s value?
Get to the point on your next trade show display, your customers will thank you.
Main photo by Pop Culture Geek
